?DesignXcel? Entering the �Great�,?DesignXcel?made its debut exhibition at 125th Canton Fair

HONG KONG,
CHINA�- Media OutReach - 10 May 2019 - Co-organised
by the Design Council of Hong Kong, Federation of Hong Kong Industries, the
second edition of ?DesignXcel?just made its debut exhibition in the largest and longest
running international trade fair in China, at Hall B, 125^th Canton
Fair in Guangzhou.

The ?DesignXcel?mini
exhibition was held at
the 125^th Canton Fair between 1^st and 5^th May
2019. The aim of the exhibition was to increase the exposure of the fruits of
collaborations among the Greater Bay Area. The 5-day exhibition showcased 30
novel collaboration results and its success stories, spanning across different
design related industries and academic disciplines including Graphics,
Advertising & Visual Communication, Product & Industrial, Fashion &
Image, Digital & Interactive, Architecture, Interior, Spatial &
Environmental designs.

Launched in 2017,?DesignXcel?is
the first and only programme that fosters sophisticated collaborations between
industrial sectors and design freshmasonries. It sets out to act as the
perpetual intermediate platform to spark meaningful commercial collaboration
projects, bridging the gap between industrial sectors and generations to foster
a culture of collaboration in the long run. Year by year, its goal is to
establish an ongoing online & offline database for design graduates,
industrial sectors and entrepreneurs.

With?DesignXcel?entering
its second consecutive year, the project team has brought the?DesignXcel?programme
to a bigger stage. Over the past December, it made a substantial presence at
DesignInspire 2018 with over 600 sq meters of exhibition space, showcasing over
150 exhibits. DesignInspire is one of the largest design-related events in Hong
Kong, with over 35,000 visitors witnessing the fruits of collaboration between
design freshmasonries, industrialists and the education sector.

The Federation of
Hong Kong Industries (FHKI) was established under Ordinance, Cap 321 of the
laws of Hong Kong, in 1960. The objectives of the FHKI are to promote and
foster the interests of Hong Kong’s industrial and business communities; to
promote trade, investment, technological advancement, manpower development, and
business opportunities in Hong Kong; and to represent business views and advise
the government on policies and legislation which affect business.

Comprised of
prominent leaders from various industries and academics, as well as
professional designers, the Design Council of Hong Kong was established by the
Federation of Hong Kong Industries in 1968. It is the oldest local non-profit
organisation fostering the interest of the local design industry. The
objectives of the Council include promoting and enhancing the importance of
design in Hong Kong economic development, encouraging and facilitating the
business community to add value to their products and services through the use
of design, and enhancing Hong Kong’s design standards and quality through
collaboration with professional and educational institutions.