DUBLIN–(BUSINESS WIRE)–The “Malaysia Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2022 Update” report has been added to ResearchAndMarkets.com’s offering.
Gift card market in 2021 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth. Though the gift card market was impacted due to COVID-19, the market is expected to bounce back in the coming quarters, especially in H1 2022.
Gift card industry in Malaysia has done well to withstand the impact of economic slowdown along with negative business and consumer sentiment due to disruption caused by Covid-19 outbreak.
Historically, the gift card market in Malaysia has recorded a steady growth with a CAGR of 13.5% during 2017-2021. According to the Q4 2021 Global Gift Card Survey, gift card industry in the country is expected to grow by 16.4% on annual basis to reach US$1385.8 million in 2022.
Despite near-term challenges in 2022, medium to long term growth story of gift cards in Malaysia remains strong. The gift card industry in Malaysia is expected to grow steadily in H1 2022 and record a strong growth in H2 2022. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 14.5% during 2022-2026. The gift card market in the country will increase from US$1190.1 million in 2021 to reach US$2385.7 million by 2026.
Scope
Total Spend on Gifts in Malaysia
Gift Card Market Size by KPIs across Consumer Segments in Malaysia
Gift Card Market Size by Consumer Segment in Malaysia
Digital Gift Card Market Size in Malaysia
Gift Card Market Size by Retail Consumer in Malaysia
Gift Card Spend by Consumer Behavior and Demographics in Malaysia
Gift Card Market Size by Corporate Consumer in Malaysia
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Malaysia
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Malaysia
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Malaysia
Reasons to buy
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