7-SELECT x Ito Kyuemon Launch “The Taste of Uji Tea” Series: Six Limited-Time Uji Matcha and Hojicha Items Blending Kyoto Tea Artistry to Create Authentic Flavours This Spring

Introducing our latest creation – Uji Matcha Toast! Made with premium Uji matcha powder from Ito Kyuemon and Japanese flour, this soft and fluffy bread is crafted using traditional Japanese baking techniques. With every bite, you’ll taste a subtle hint of the delicate matcha flavour that will win over any green tea lover.

Our exclusive roll cake recipe features rich cream infused with Ito Kyuemon Uji hojicha, which has a wonderfully special fragrance. The slightly bitter taste of the hojicha balances perfectly with the sweetness of the smooth cream, bringing out the rich aroma of the roasted tea. Prepare for an exciting new taste sensation that is sure to tickle your taste buds.

7-SELECT x Ito Kyuemon
Uji Matcha Cream Puff ($16)

This sweet treat is made to an exclusive recipe featuring a deliciously smooth and moreish Ito Kyuemon Uji matcha cream. The cream has a sweet and lingering tea taste that complements the soft and fluffy choux pastry filled with a rich and creamy custard. Together, they create a mouth-watering delight that will satisfy your sweet tooth!

7-SELECT x Ito Kyuemon
Uji Matcha Red Bean Dorayaki ($13)

This authentic dessert is made with carefully selected Ito Kyuemon Uji matcha powder, which is not only blended into the pastry dough, but also used in its luscious matcha cream filling. Paired with a soft red bean paste, enjoy its double-layered filling bursting with a slightly sweet yet rich green tea aroma. This matcha delight is the perfect choice for your afternoon tea!

7-SELECT x Ito Kyuemon
Uji Matcha Red Bean Swiss Roll Cake ($13)

Made with Ito Kyuemon Uji matcha powder and Japanese flour, this soft green tea cake has a smooth swirl of rich matcha and red bean cream running through it. It’s absolutely filled with matcha flavour!

This soft bread bun is made with Ito Kyuemon Uji matcha powder and crafted using Japanese baking techniques. At its centre is a smooth matcha custard and red bean filling, that’s sweet but not heavy on the palate, making it a great choice for a light breakfast or afternoon snack.