OpenAI launches ChatGPT Business Hub with verified profiles and AI sales agents
OpenAI has launched a new ChatGPT business feature called “Businesses,” now in beta, letting companies claim verified profiles inside the chatbot and see how users engage with their brands. The feature, announced on Tuesday, includes a Business Hub analytics dashboard that shows mentions, profile views, and clicks from ChatGPT appearances to company websites.
The ChatGPT business play is, by techbuzz’s reading, OpenAI’s biggest push yet into consumer commerce. The company is positioning the chatbot as a discovery engine, not just a conversational tool. Businesses can claim their profile using a phone number, email address, website domain, or a Shopify account, and OpenAI verifies the claim before the listing goes live. Once verified, companies can update their information and monitor engagement from a single dashboard.
Measurable visibility
The analytics layer is the headline feature. Search Engine Roundtable reports the Business Hub tracks how often ChatGPT mentions a brand, how many times its profile is viewed, and how many clicks flow from those mentions to websites. That gives businesses a measurable view of their visibility inside the chatbot, something that effectively did not exist before. A brand could guess whether ChatGPT recommended it; now it can see the numbers.
The economic stakes are clear. As ChatGPT becomes a default place where people ask product questions, brands want to appear in those answers. The Business Hub makes that visibility concrete — a shop can now see exactly how often the chatbot recommends it and whether those mentions convert into clicks.
AI agents for sellers
For e-commerce and retail firms in the United States, OpenAI is also rolling out Business Agents. These are verified AI agents that represent a brand inside ChatGPT, answering customer questions and helping with comparison shopping. The Verge describes them as a way for users to chat with a brand’s official AI representative, and VentureBeat frames the agent as a customer sales rep built into the chat experience. Eligibility is limited for now, starting with e-commerce companies.
OpenAI announced the beta on Tuesday, per Moneycontrol. The company’s community post says businesses can “claim your business, manage your information, and get insights on how people engage with you.” The Economic Times reported the move as OpenAI letting businesses claim their profiles, with agents initially aimed at US e-commerce firms.
For small businesses, the barrier to entry is low. A single verified contact method, a phone line, an email, a domain, or a Shopify store, is enough to submit a claim. That puts the feature within reach of sole proprietors who currently have no way to shape how ChatGPT talks about them, a meaningful shift in the ChatGPT business equation.
What’s next: OpenAI is testing the feature in beta, and Business Agents will likely expand beyond e-commerce to other retail categories. The announcement did not include pricing details for profile claiming, agent deployment, or Business Hub analytics, nor a timeline for when the beta will end. For now, businesses can start claiming their listings and watching the click data roll in.
Based on reports from
- Introducing Businesses in ChatGPT — OpenAI
- OpenAI Working On ChatGPT Tools For Business For Analytics & Citations — Search Engine Roundtable
- OpenAI lets businesses claim ChatGPT profiles, adds AI agents for US ecommerce firms — The Economic Times
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