By letting multiple demand sources bid on the same inventory at the same time, publishers can reach up to 30-60% of the revenue increase.
The main benefit of this technique is in access to premium inventory, which was previously available only via direct deals with the publishers.
Now ad network owners can start Header Bidding campaigns with a few simple steps:
Agree on the integration with DSPs you want to partner and get their code (publisher ID)
Provide publishers with the code they can add to their websites
Link DSPs with supply sources through Admixer.Network
So far, Admixer.Network has been already integrated with AppNexus, AdForm, RhythmOne, SmartAdServer, DistrictM, Criteo, AppnexusVideo, BetweenDigital, RTBHouse.
Learn more about Admixer.Network Launch of Header Bidding: https://blog.admixer.net/admixer/releases/admixer-network-launches-header-bidding/?utm_source=pr_services&utm_medium=pr_services&utm_campaign=header_bidding&utm_content=blog_post
