BANGKOK, THAILAND - Media OutReach - 24 October 2018
- AP (Thailand) Public Co., Ltd., the leader in
development of residences for good living quality of the future, recently
received 'the Asia Corporate Excellence & Sustainability Awards' (ACES)
in the category of Asia's Most Influential Companies
It is further testament to AP Thailand's great achievement in the delivery of superior quality of life in every aspect.
2018 is another year of
extraordinary success for AP, as a property developer which attaches
importance to the delivery of good quality of life in every aspect, whether it be quality, convenience or
safety through corporate structure management, development of
quality corporate people and project development process which truly
understands the needs of future residents.
2018, AP is committed to maintaining industry leadership in Thailand with an
important mission to deliver good quality of life in all dimensions by
developing design innovations for Thailand's
real estate industry and setting up a special unit to discover and develop
innovations which promote and elevate the lifestyle of residents to new living
experiences, keeping in mind quality, convenience and safety in the longer term
- the essential elements of quality of life truly desired by customers.
For AP to achieve record results in 2018, there are five
key strategic drivers (1) building on the success of condominium business (2)
launching super luxury products (3) tapping into low-rise demand with products
designed to cater to specific groups (4) expanding overseas portfolio and (5) developing
digital innovation for good quality of life.
There was a corporate restructuring which left the
firm's three business groups -- condominiums,
townhomes and single houses - independent under mutually agreed and respected
rules and it played an important part in AP's continued outstanding
growth. It enabled AP to launch the
most number of new projects this year - 38 projects worth Bht 59,580 million. In the first half of the year, AP had the
highest growth in its history. Revenues
from low-rise products and condominiums (100% joint ventures) and other
businesses were Bht 17,910 million, up 48% on the same period of last year
when its revenues stood at Bht 12,125 million.
Net profit was also high at Bht 1,988 million, up 72% on the
first half of 2017 when it recorded Bht 1,157 million of net profit. Presales for the first nine months stood
at 30,700 million, which is 77% of projected presales that have been adjusted
upward to Bht 39,800 million -- an outstanding growth and an extraordinary
Because of the outstanding performance in terms of
sustainable business growth and continued active corporate social
responsibility, this year AP is
the only real estate company from Thailand to win the region's honour at
The Asia Corporate Excellence & Sustainability Awards (ACES) in the
category of Asia's Most Influential Companies of 2018. This award recognises the company's
relentless commitment to learn about and listen to the needs of customers so it
can develop innovations to truly deliver good quality of life.