News

Are Southeast Asia�s Retailers and Brands customer #ready?

Southeast Asia's leading retailers, investors
and technology leaders to meet at #ready2018 in Singapore to discuss the future
of digital commerce and SEA's readiness for disruption

SINGAPORE -�ACN Newswire - 16 November
2018 - Retail and digital experts, investors, tech experts and over 200 CXOs
from the biggest brands in Asia will come together for #ready2018 on 21 November at the Marina Bay Sands in Singapore. This
retail industry event aims to empower its participants with the latest 'consumer-ready'
business strategies, and to provide the platform for a discussion on how
technology is fundamentally transforming the e-commerce, startup and retail
ecosystem in Southeast Asia (SEA).

Keeping up with the accelerating pace of change from consumers, and
the world at large, is perhaps one of the biggest challenges that businesses
face. But in this challenge lie the biggest opportunities. To uncover these, #ready2018 brings together speakers who
have not only thrived, but are at the
forefront of this change.

APAC's 2 billion internet users are growing at 8% a year, and the
region's digital economy is projected to top US$1.12 trillion by 2021. In her #ready2018 keynote, Maya Hari, VP Asia Pacific, Twitter, will
discuss preferences of the Millennial consumer, who will make up most of the
users in 2021. Recognising the trends, experts will share views on the impact
of an evolving, connected environment on business, and suggest ways in which
brands can become 'consumer ready'.

"As consumers, businesses and governments continually adapt to a
digital world, the desire for tech-enabled solutions that improve traditional
transaction methods, online business and financial services is proliferating,"
says Aneesh Reddy, Co-Founder and CEO,
Capillary Technologies
. "At #ready2018, we bring together speakers
who have not only thrived in digital transformation, but who are driving this
change from the front. They are not just passionate about growth, but about
building a better, easier and more vibrant future."

Best-selling author Dr. Jeffrey
Towson, Peking University
will be presenting on new developments for
China's retail and e-commerce ecosystem, and the implications for businesses
beyond China's borders.

#ready2018 attendees will have the opportunity to participate
a uniquely curated Masterclass on digital CRM and loyalty, led by Ganesh Lakshminarayanan, COO, Capillary
Technologies.
Ganesh will be sharing
on Capillary's experience in working with 400 global retail brands and how to
create an omnichannel strategy for ROI and profitability.

"Digital is impacting brands in many different ways, and the pace
of change is accelerating", says Rajan
Anandan, VP India & SEA, Google
. "I am looking forward to the
discussions on how brands and retailers can shape the next phase of digital
transformation."

Fellow speaker, Johan Vrancken,
Managing Director, Singapore Nielsen
added, "The speaker line-up will bring
expertise and perspectives on digital disruption, as well as emerging topics
around blockchain for business, and digital loyalty for consumers among others.
We are honoured and excited to have the brightest minds join us for a day
knowledge-sharing, learning and engaging discussions in inspiring the
businesses to take effective action."

The drive to enable consumer readiness among business is shared by technology
partners Mindtree, SpurTree and Cloudcherry who will add value to the event with innovative
showcases, sessions and masterclasses. Conor
McNamara, Head of Business Development APAC, Amazon Web Services
will also be
addressing the crowd with a session on Digital Transformation in Retail.

For more #ready2018 visit www.readyevent.co and www.capillarytech.com

Solutions to help you Deliver Experiences your Consumers Expect

Capillary's technology solutions help businesses get
ahead of the digital evolution, and stay 'Consumer Ready'. 400 marquee brands across 14 global offices and
30+ countries, including Pizza Hut, VF Brands, Walmart, Al-Futtaim, KFC,
Starbucks, Madura Garments, Courts and Samsung, trust Capillary to enable easy
and seamless consumer experiences. A
platform with 300 million consumers and 35,000 stores places Capillary as Asia's
leading SaaS provider. While 800 Capillary associates are continually
innovating to find new ways for brands to make their consumers' lives easier,
and experiences memorable. Explore at www.capillarytech.com

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