Aruba Introduces Simple, Secure Wi-Fi Designed for Small Businesses

Built on Decades-Long Heritage in Enterprise Networking, New Aruba Instant On Solution Makes Feature-Rich Wi-Fi Easy for Smaller Organizations


HONG KONG, CHINA - Media OutReach - 12 July 2019 - Aruba, a Hewlett Packard Enterprise
company (NYSE: HPE), announced
Aruba Instant On, a new family of powerful and secure
wireless solutions designed to address the current and future needs of small
businesses with capacity for growth. The Instant On family will initially
include indoor/outdoor Wi-Fi access points (APs) designed to deliver secure,
high-speed wireless connectivity with hassle-free set-up and management, all
with the quality, performance and exceptional support that customers expect
from Aruba.

proliferation of mobile devices, the increasing use of cloud-based
applications, and the need to deliver a seamless Wi-Fi experience comparable to
that of large corporations, has forced small businesses to rethink their
networking requirements to remain competitive. "We are thrilled to introduce this
valuable new product to small business customers across Hong Kong and Macau,"
said Kenneth Ma, Director and General Manager, Hong Kong and Macau, for Aruba,
a Hewlett Packard Enterprise Company. "In every industry, smaller sized
enterprises play a vital role and have very dynamic and specific connectivity
needs, which are not always easily met.

"Adopting an Aruba Instant On approach will allow users to enjoy a
faster, more efficient and more fully integrated online working environment,
which I'm confident employers will find boasts productivity and workplace
satisfaction in very clear and measureable terms."

Small businesses
are also grappling with growing user expectations for secure, always-on
connectivity, the desire to align with major technology shifts and trends, and
limited IT resources. According to IDC, "two-thirds
of SMBs will have digital transformation as a key part of their IT strategies
by the end of 2023"[1] and since, "...growing
interest in digital transformation has placed new demands on SMB communications
infrastructure including wireless LANs,"[2]
the need for purpose-built
Wi-Fi solutions that can deliver a non-stop, yet simple to manage, wireless
experience that can effortlessly scale as business needs dictate is evident.

Featuring Aruba's industry-leading 802.11ac Wave 2
technology, the Instant On portfolio combines Aruba's business-grade Wi-Fi in a
simple, easy-to-set-up solution that offers the flexibility to scale up as
business needs dictate. The Instant On family also features:

  • A simple, intuitive mobile app for easy set-up
    and management
  • Two management modes via the Instant On mobile
    app or cloud-based web portal
  • Best-in-class security capabilities, including
    compliance with the latest authentication protocols such as WPA2/WPA3
  • Smart Mesh technology for easy expansion of
    the network to hard-to-wire areas
  • Ceiling, wall mount and desktop options to
    suit a variety of small business environments

"Aruba is leveraging
its extensive experience in enterprise networking to bring high-speed wireless
connectivity to small businesses that need secure, scalable Wi-Fi with
simplified setup and management," said Ms. Biga Luk, Managing Director, HK, Macau
& Taiwan, Ingram Micro. "As the authorised distributor for Aruba throughout
Hong Kong and Macau, our customers, especially SMEs, will be able to tap HPE's
full portfolio of servers, storage, networking and software products, solutions
and services as their businesses continue to grow and improve efficiency. Since
SMEs contribute to over 90 percent of Hong Kong's business establishments, we
believe that there is great market potential for the Aruba Instant On

"The quality and security of Wi-Fi connectivity is a
real consideration for small business customers when they're deciding where to
play, stay, dine and do business because so much about the overall experience
is tied to staying connected," said Zeus Kerravala, Founder and Principal
Analyst at ZK Research,
an independent analyst firm that advises
network/IT admins, hardware vendors, software developers and the financial
community on digital transformation.
"The introduction of Aruba
Instant On gives small businesses the ability to simply and easily deploy a
wireless solution that can be managed remotely by even non-tech savvy people
from any mobile device."

 "Savvy small business owners understand
that, in order to compete and win in today's hyper-competitive marketplace,
they must deliver a seamless and secure wireless experience to their employees,
customers and guests," said Norm Lillis, Vice President of Small Business at
CDW, a leading multi-brand technology solutions provider to business,
government, education and healthcare organizations in the US. "Together with
Aruba's Instant On platform and CDW's expertise, our small business clients
will be able to better meet the growing needs of their business."


Aruba Instant On APs is
available now

Additional Resources:

  • Get the latest on Aruba Instant On
  • Video: Introducing
    Aruba Instant On
  • Blog: Always-On"
    Wi-Fi that your small business deserves
  • Blog: Extend
    Your Small Business Reach with Aruba Instant On
  • Join the conversation in the Instant On Community

[1] IDC FutureScape: Worldwide
SMB 2019 Predictions, doc #
US43439619, November 2018

[2] IDC,
SMB WLAN Infrastructure: Evolution of a
Rapidly Expanding Market Segment," doc #

, April 2018

About Aruba, a Hewlett Packard Enterprise company

Aruba, a Hewlett Packard Enterprise company, is a leading
provider of next-generation networking solutions for enterprises of all sizes
worldwide. The company delivers IT solutions that empower organizations to
serve the latest generation of mobile-savvy users who rely on cloud-based
business apps for every aspect of their work and personal lives.

To learn more, visit Aruba at For real-time news updates follow Aruba on Twitter and Facebook, and for the latest technical discussions on mobility and
Aruba products visit Airheads Social at

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