DUBLIN–(BUSINESS WIRE)–The “Digital Marketing Software Market in Australia – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026)” report has been added to ResearchAndMarkets.com’s offering.
The digital marketing software market is expected to witness a CAGR of 10% over the forecast period (2021 – 2026).
Artificial Intelligence is a key trend where businesses can study consumer behavior and look for patterns, using data from blog posts and social media channels to help marketers understand how customers engage with their brand. Chatbots can help businesses automate and optimize their customer service. Brands using AI are expected to accelerate growth and save costs, gaining a competitive edge over their competitors.
Surge of web and expanded digitization is a key driver for the market. The Australian Government has many strong digital initiatives and foundations in place. Applying digital tools to the activity has the potential to transform each step of the retail value chain, from sourcing, distribution, logistics, and instore operations, through to the customer-facing areas of marketing, omnichannel consumer experience, and ongoing consumer engagement.
Growing trend of personalized marketing and the proliferation of mobile devices has complicated marketing strategies to achieve enhanced user experience. It has raised a need for cloud technologies for targeting customers personally and introducing policies to automate their marketing process, where SaaS (Software as a Service) remains the largest segment of the cloud market in Australia, which gives a key driver for the growth of market.
Lack of skilled professional in integrating analytics and marketing solutions to measurable marketing campaigns is hindering the market in this country.
Key Market Trends
Facebook Driving Social Media Marketing Platform
E-Commerce Sale in Retail to Gain the Market
Competitive Landscape
The digital marketing software market in Australia is fragmented as the increasing demand for digital marketing solutions is driving the huge investments in the industry to develop new products and large technological companies are aggressively trying to acquire small tech companies and gain competitive advantage.
Key players in the market are Swift Digital, Marketing Eye, Lounge Lizard, etc.
Companies Mentioned
For more information about this report visit https://www.researchandmarkets.com/r/gww8jb
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