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Avengers: Endgame is most Tweeted about movie ever with more than 50 million Tweets since the start of the year

*Spoilers ahead for Avengers: Endgame*


SINGAPORE�-�Media OutReach�-�2 May 2019-�After 11 years and 22 Marvel movies, Avengers:
Endgame
marks the end of an era. Since its release, fans all around the
world have been turning to Twitter to talk about
#AvengersEndgame. In addition to setting records at the box
office, Avengers: Endgame also became the most-Tweeted about movie ever
on Twitter with more than 50 million Tweets since the start of the year, of
which nearly half came during the past week.

Here are some of the top
fan Tweets in the past week that show their love for the Avengers and the
impact the movie has on pop culture around the world:

Embeddable Tweet: https://twitter.com/long_legliteskn/status/1122004536317505537

  • Embeddable Tweet: https://twitter.com/vikanderagnarok/status/1121824981363642368
  • Embeddable Tweet: https://twitter.com/elisaafaberi/status/1121355433661407232
  • Embeddable Tweet: https://twitter.com/Classify/status/1121171708688334849
  • Embeddable Tweet: https://twitter.com/reggiegotlag/status/1121804043930755072

And of course, several
of the original Avengers Tweeted their love right back at their fans and shared
their favourite moments about playing these characters:

Embeddable Tweet: https://twitter.com/ChrisEvans/status/1122183776581357570

  • Embeddable Tweet: https://twitter.com/ChrisEvans/status/1121870452601827328
  • Embeddable Tweet: https://twitter.com/RobertDowneyJr/status/1122535613079506946
  • Embeddable Tweet: https://twitter.com/RobertDowneyJr/status/1121822497366659073
  • Embeddable Tweet: https://twitter.com/chrishemsworth/status/1122491037614858242
  • Embeddable Tweet: https://twitter.com/MarkRuffalo/status/1120758180760440832
  • Embeddable Tweet: https://twitter.com/MarkRuffalo/status/1121406869631795203

Here are the most talked about characters in the
movie. While
#Thanos was most discussed as the big baddie in the movie, the big
surprise is
#Thor beating out #IronMan - must have been something to do with his "new" look in Avengers:
Endgame
.

  1. #Thanos
  2. #Thor
  3. #IronMan
  4. #CaptainAmerica
  5. #Hulk
  6. #Loki
  7. #Spiderman
  8. #BlackWidow
  9. #Groot
  10. #Nebula

These are the countries
that Tweeted the most about the movie. It's clear that the Americans and
Brazilians share a passion for talking about the Avengers on Twitter, while the
movie was wildly Tweeted-about in Asia Pacific as 5 of the top 10 markets come
from that region.

  1. USA
  2. Brazil
  3. Philippines
  4. Thailand
  5. Malaysia
  6. Japan
  7. UK
  8. Mexico
  9. Indonesia
  10. France

#AvengersEndgame concludes the Marvel Cinematic Universe' #InfinitySaga storyline, and the Marvel fandom have been
flocking to Twitter to express their love and appreciation with the
#ThankYouAvengers hashtag.

  • Embeddable Tweet: https://twitter.com/brie_sparkles/status/1122220109928513536
  • Embeddable Tweet: https://twitter.com/mxndesparker/status/1122223522984730624

Meanwhile, the cast and
directors of the movie mounted a
#DontSpoilTheEndgame campaign urging all fans to give one another a
chance to have the same emotional experience when watching the move for the
first time:

  • Embeddable Tweet: https://twitter.com/Russo_Brothers/status/1121843483797381121
  • Embeddable Tweet: https://twitter.com/Russo_Brothers/status/1121551462889209856

The hashtag #DontSpoilTheEndgame has since trended globally, with fans (mostly)
abiding by the rules and keeping their silence. Dedicated fans who have yet to
catch the movie have gone to great lengths to remind others to stay
spoiler-free:

  • Embeddable Tweet: https://twitter.com/asadayaz/status/1121826691330928641
  • Embeddable Tweet: https://twitter.com/JackLoub/status/1121856770828374016
  • Embeddable Tweet: https://twitter.com/jackielml570/status/1122015552359108608

In this age of
smartphones and social media, it's almost impossible to avoid Twitter, so some
fans resorted to muting related keywords instead:

  • Embeddable Tweet: https://twitter.com/bengalimamacita/status/1121160521238175745

Here's how you can mute
certain keywords to avoid spoilers on your timeline:
https://help.twitter.com/en/using-twitter/advanced-twitter-mute-options

  • Muting
    is set to a default time period of 'Forever'
  • Users
    can choose between 'Forever', '24 hours from now', '7 days from now', or
    '30 days from now'
  • You
    can view a list of your muted words (and unmute them) in your settings.
  • Remember
    to unmute the keywords after watching the movie, so that you can join the
    #ThankYouAvengers conversation on Twitter!

About Twitter

Twitter,
Inc. (NYSE: TWTR) is what's happening in the world and what people are talking about
right now. From breaking news and entertainment to sports, politics, and
everyday interests, see every side of the story. Join the open conversation.
Watch live streaming events. Available in more than 40 languages around the
world, the service can be accessed via
twitter.com, an array of mobile
devices, Twitter Lite (
mobile.twitter.com), and
SMS. For more information, please visit
about.twitter.com, follow @TwitterSG and the South East Asia blog; and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.

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