Hamburg, Germany, November 23, 2019 --(PR.com)-- More consumers in Eastern Europe shop online

Online shopper penetration is on the rise across Eastern Europe, but remains behind that of Western Europe. In the region�s largest online retail market, Russia, just above one-third of the population made purchases over the Internet in 2018, compared to more than three-quarters in Germany and the UK. This indicates that more growth is yet to come, with double-digit yearly increase rates projected for online retail sales in Russia and other Eastern European markets in 2019 and beyond.

Top B2C E-Commerce market trends in Eastern Europe

M-Commerce is a major online shopping trend in the region. Over one in two digital buyers in Poland, Turkey, Romania, Hungary, Slovakia and other countries place E-Commerce orders via smartphones. Another rising trend is cross-border shopping. China-based AliExpress of the Alibaba Group ranks among the top E-Commerce websites in this region, rivalling local market leaders including Allegro, Heureka, eMag, Rozetka, Wildberries, and others.

For further information, see: https://www.ystats.com/wp-content/uploads/2019/10/2019.10.17_Product-Brochure-Order-Form_Eastern-Europe-B2C-E-Commerce-Market-2019.pdf

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Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.

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