Banuba Face AR SDK Boosted MAU growth by 30% for VROOM

VROOM, a professional video calling app, increased their monthly active user growth by 30% following the successful integration of Banuba AR Face Filters SDK.

DUBAI, United Arab Emirates–(BUSINESS WIRE)–#ARdevelopment–Thanks to the increased privacy and confidence-boosting options introduced by Banuba Face AR SDK, VROOM were able to increase the rate at which new users join it by 30%. It also led to more people downloading the app.

As the business landscape shifted towards remote work due to the COVID-19 pandemic, video conferencing software became an indispensable tool for individuals and businesses alike. So True Digital, a high-tech multinational company based in Thailand, decided to add a professional video calling app to their portfolio. It would have advanced functionalities like automated screen share handling, customizable views, and extensive security features.

However, to truly realize its potential the developers needed to achieve a high camera enablement rate. This metric is crucial for business success, because a face on screen makes video calls less impersonal, alleviating the main drawback of video conferencing. To achieve it, the app must help users become more relaxed and comfortable in front of the camera.

Banuba’s Face AR SDK proved to be the perfect solution, providing face touch-up and virtual backgrounds. The former removes skin imperfections and camera distortions, helping people look their best. The latter protects from accidental embarrassment like children or pets walking into a serious meeting. VROOM’s developers wanted to decrease the development time and budget, so they turned to Banuba instead of building everything from scratch.

Now VROOM has the option to replace the background with a static picture, a video, or a GIF, which ensures a distraction-free and professional environment for meetings. And the face touch-up technology imperceptibly augments the users’ natural appearance to make them more confident during video calls.

Since integrating Banuba’s technology, the number of new monthly active users grew 30% faster than before the implementation. Moreover, the number of registered users grew by a whopping 54% and the user feedback became more positive.

‘With Banuba SDK, we can accelerate our development time and quickly deliver value to our users,’ Tharawit Disyawongs, Head of Product & Technology at True Digital Group said.

About True Digital

True Digital Group is a multinational corporation headquartered in Bangkok. It operates in high-tech markets, including artificial intelligence, big data, blockchain, cloud, Internet of Things (IoT), and robotics.

About Banuba

Banuba is an augmented reality company with over 7 years on the market, pioneering face tracking, virtual try-on, and virtual background technologies. Besides online try-on solutions for makeup, headwear, jewelry, glasses, and more, it offers a Face filters SDK and Video Editor SDK – ready-made modules to apply effects and edit videos.

Contacts

Email: pr@banuba.com
Banuba official blog: https://www.banuba.com/blog
Banuba on LinkedIn: https://www.linkedin.com/company/banuba
Banuba on Twitter: https://twitter.com/BanubaFaceAR