BROOKS acquires 52-year-old strength equipment manufacturer, TUFFSTUFF, and establishes one of America’s largest production lines in the Fitness Industry
CHINO, Calif.--(BUSINESS WIRE)--#TuffStuff--TuffStuff Fitness International, Inc. (TUFFSTUFF), an American strength equipment manufacturer and fitness innovator for over five decades, was fully acquired by global metals processing and fabrication leader Brooks Industrial Marketplace (BROOKS) on December 16, 2022.
The move to acquire TUFFSTUFF began in early December 2022 as BROOKS saw an opportunity to expand their production in Southern California while adding strategic machinery and experienced personnel to their U.S. team.
“We have now integrated many of our key technical experts from the BROOKS teams with the proud and talented team members at TUFFSTUFF. This blend of highly skilled professionals will increase our production efficiencies, reduce order lead times, and vastly improve our overall performance,” said Rick Reyes, Executive Vice President at TUFFSTUFF.
The acquisition of TUFFSTUFF fits into BROOKS' growth strategy by combining complementary companies with similar values. Founded in 1971, TUFFSTUFF has remained committed to engineering and manufacturing the highest quality strength equipment for customers around the world. Similarly, BROOKS is a multi-generational company that provides innovative metals processing, fabrication, engineering and manufacturing services to an international customer base.
By purchasing TUFFSTUFF, BROOKS acquired an additional 116,000 sq. ft. production facility, numerous patents and a comprehensive lineup of retail and commercial strength products.
“In the case of TUFFSTUFF, a respected brand that has remained committed to innovation and product quality for generations, I saw many parallels to BROOKS. Myself being a fourth-generation metals industry professional, the family legacy of TUFFSTUFF is important to me. Together we will offer the fitness industry new designs and a higher level of equipment customization, and we are going to do it quickly! While our competitors may ask customers to wait 4 to 6 months, we intend to offer a higher level of equipment quality in less than 4 weeks,” said Tyler Brooks, Chairman & President at BROOKS.
TuffStuff Fitness International, Inc. has become recognized worldwide as a leading manufacturer of high-quality consumer and commercial strength products. Founded as a small family-owned company in 1971, TuffStuff has grown over the decades to their current state-of-the-art manufacturing facility located in Chino, California. TuffStuff maintains one of the largest American production lines in the fitness industry and remains one of the only fitness companies in the United States with the capability to manufacture any product it sells.
Brooks Industrial Marketplace, established in 2019, was the vision of Tyler Brooks, who is a 4th generation manufacturer. BROOKS has quickly become one of America’s leading manufacturing and processing centers, headquartered in Southern California. BROOKS has grown to become a globally recognized name specializing in liquid natural gas, oil and gas, wind, solar, aerospace, energy, hydro, water filtration, construction and infrastructure projects.
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