Changsha IFS Ignites the Summer with Sesame Street

CHANGSHA, CHINA – Media OutReach – 15
July 2019 – Since
the establishment of Changsha IFS , it has brought a series of cultural,
artistic and trendy activities to Changsha and Central China, enriching the
city’s urban entertainment lifestyle and bringing the world’s most cutting-edge
trends to its residents. As a trendsetting art leader in Central China,
Changsha  IFS will continue to lead the
trend this summer. Together with Sesame Street, IFS is bringing the hottest
street culture festival to Changsha.

 

The 50th anniversary of Sesame Street in Changsha        

New trends in the classics

 

“Sesame Street” was first broadcast on
the National Education TV Station in 1969, November 10 and has been
accompanying generations of children for 50 years. In recent years, Sesame
Street has also achieved cross-border cooperation with major brands. With the
cartoon image that is deeply rooted in the hearts of many, it has become an
element of design
that global trends
are competing for.

 

As the trendsetting artist in Central China,
Changsha IFS, on July 3, is officially launching the “Summer Star Surge” series
of activities with Sesame Street to ignite the summer. “A Walk Down Sesame
Street”, a limited edition of Sesame Street Street View that is exclusive
only to Changsha, carries the theme of street trend elements. It will present a
new perspective of the classics, which held an image that is deeply rooted in
the hearts of many.

 

The street view restored the street scene in Sesame
Street to a large extent, and the cross-border interpretation of trend elements
such as Sesame Street and graffiti will bring out a new spark. In addition to
Big Bird, Elmo, Cookie Monster, you can also catch a glimpse of the upcoming
Sesame Street limited edition items by Stayreal.  Throughout the summer, the latest limited
editions of the trendiest brands such as EVISU, DICKIES, INXX, New Balance etc.
will be unveiled here.

 

The ignition of “Summer Star Surge”        

A collaboration of a trendy big shot with
the new heights of fashion

 

As the sacred place of the city’s trend
culture, Changsha IFS is teaming up with the world’s 50-year-old Sesame Street,
Hong Kong God-class sneaker collector Horace Leung, internationally renowned
Asian graffiti team ABS CREW, and a group of trend performers, to present an
audio-visual feast of street fashion culture. Cai Ningling, director and
general manager of Changsha IFS, will start the festival with the first rhythm
of the “Summer Star Surge”, indicating the official opening of the Changsha IFS
summer event.

 

Cai Ningling,
Director and General Manager of Changsha IFS, Horace Leung, Hong Kong God-class
sneaker collector, and ABS CREW, an internationally renowned Asian graffiti
team, will launch the “Summer Star Surge” festival

 

In the L7 sculpture garden of Changsha IFS, ABS
CREW and hundreds of graffiti lovers have jointly created a star tide graffiti
wall, a limited edition that combines elements of Changsha and Sesame Street.
This is once again another iconic spot for visitors to take photographs.

 

At the “Summer Star Surge” event, Hong Kong
God-class sneaker collector Horace Leung   will be
present to showcase his hall-level collection to the fans of basketball
shoes.  For this event, Horace is
bringing the 1984 NIKE basketball shoes worn by MICHAEL JORDAN before AIR
JORDAN I, as well as the 2002 Adidas PROMODEL and other collections of shoes
worn by LEBRON JAMES in high school. Every pair is a hall-level collection,
only heard of but hardly ever seen in public.