Held in Berlin this July, the Wheelchair Tennis Open united top athletes worldwide, each exemplifying remarkable resilience and determination. As the event’s official sponsor, CHiQ championed the theme “Every Serve Counts. Every Life Shines”, highlighting the spirit of accessible sports and amplifying the tournament’s footprint through its global platforms.
Mr. Feng Zheng, CHiQ’s Europe General Manager, accepted the certificate on behalf of the brand, stating, “Supporting wheelchair tennis is not only a social commitment, but also reflects CHiQ’s care and respect for underrepresented communities. We want to raise awareness and understanding of accessible sports and harness corporate strength to drive positive social change.”
At IFA 2025, CHiQ also unveiled an ESG-themed exhibition zone. The showcase highlighted achievements in public welfare, environmental innovation, and sustainable development, revisiting CHiQ’s journey with the Wheelchair Tennis Open and its progress in green manufacturing, energy-saving technologies, and sustainable materials. Backed by Changhong Group’s robust ESG framework, including consecutive annual ESG reports and an “AA” rating from Wind, the brand’s global responsibility efforts are deeply embedded.
In sustainable product innovation, CHiQ continues to lead with high-efficiency appliances. Its newly launched washing machine in Europe exceeds the EU A-class standard by 10%, while its air conditioners utilize advanced inverter technology to reduce energy consumption without compromising comfort. CHiQ’s refrigerators, certified with 6-star energy ratings, provide energy-efficient solutions for modern households.
Thanks to its ongoing commitment to innovation in smart home appliances, CHiQ received the Global Product Innovation Technology Award – Leading AI Home Appliance Brand at IFA 2025, again underscoring the brand’s technological excellence and growing international influence.
By supporting inclusive sports, advancing energy-efficient products, and continuously strengthening the ESG framework, CHiQ is redefining what it means to be a responsible brand through its philosophy: “Responsibility goes beyond promises; warmth stems from every choice”. ESG is no longer just an abstract concept; it has become a meaningful bridge between the brand and its users to engage in ongoing dialogue and co-create a better life.
Hashtag: #CHiQ
The issuer is solely responsible for the content of this announcement.
Key takeaways:The Samsung Galaxy S26 was hacked three more times at Pwn2Own Ireland using a…
Key takeaways:A Chinese human rights activist challenging farmers’ rights died in prison months before his…
Key takeaways:Amazon announced new “all‑new Alexa tablets” that embed Alexa+ directly into the hardware.The company…
Key takeaways:Five people, including two children, were injured in a fire triggered by a gas…
Key takeaways:Boots was sold for £7 billion (about $8.9 billion) to an unnamed Canadian billionaire family.The seller…
Key takeaways:Jackie Shroff stars in the horror film <em>Kaali Kheti</em> alongside Sharad Kelkar and Neha…