Citi Hong Kong Extends its Partnership with HKTVmall to Launch the Citi HKTVmall Credit Card

Integrating the latest API technology to create a seamless online shopping experience, with instant credit approval and instant payment


- Media OutReach - March 30, 2020
- Citi Hong Kong is extending its partnership with HKTVmall, the online shopping platform under the
Hong Kong Television Network Limited, to launch the Citi HKTVmall Credit Card.
Leveraging the latest API (Application Programming Interface) technology, the
new credit card enables customers to apply, be approved and spend instantly at
a single platform, without providing any supporting documents [1] .
Every Thursday, cardholders of the Citi HKTVmall Credit Card can enjoy 5%
discount off any online purchases of HK$500 or above made at HKTVmall. Every
Monday, they will also be rewarded with 5x Citi Points whenever they spend at
other merchants, bringing them online shopping fun and privileges.


Selected HKTVmall customers can apply for
the Citi HKTVmall Credit Card at HKTVmall app. They only need to fill in basic
information , without providing any supporting
documents immediately, to receive instant approval on credit limit and to enjoy
shopping privileges. From today onwards, selected customers will be given
priority to apply for the Citi HKTVmall Credit Card, which is expected to be
available in the market in May.   


Lawrence Li, Head of Cards and Unsecured
Lending at Citibank Hong Kong, said, "Technology innovations related to online
shopping has developed rapidly in recent years, allowing customers to enjoy the
fun of shopping anytime, anywhere. Citi Hong Kong has long collaborated with
HKTVmall to enhance customers' spending experience through Open API. The launch
of Citi HKTVmall Credit Card allows HKTVmall customers to complete everything
from card application to reward points conversion in a few steps, and to make
purchases in the comfort of their own home. Citi is committed to innovation,
thereby pushing forward the momentum of Smart Banking."


Ricky Wong, Chief Executive Officer of
HKTV said, "The retail industry in Hong Kong is facing unprecedented challenge
at the moment. With the changes in the social environment and technological
advancement, Hong Kong consumers are now shifting their consumption habits to
online shopping. While it is all about total customer experience for online
shopping, every single detail in marketing and promotion, payment and delivery
that counts. Citi HKTVmall credit card allows customers to purchase and at the
same time to apply credit card to enjoy discount offers through API technology,
is a true testimonial on applying technology to provide meticulous services."


Welcome Offer

Successful applicants for the Citi HKTVmall
Credit Card, who are also new cardholders of Citi, can receive up to HK$800 in
welcome rewards. Terms and conditions apply.

First 10,000 successful applicants could have
an limited edition of Citi HKTVmall Credit Card
Citi HKTVmall Credit Card


[1] Applicant
is required to submit identity proof within 14 days upon instant credit
approval in order to keep the card, higher credit limit maybe granted with
income proof submission.

About Citi

Citi, the leading global bank, has
approximately 200 million customer accounts and does business in more than 160
countries and jurisdictions. Citi provides consumers, corporations, governments
and institutions with a broad range of financial products and services,
including consumer banking and credit, corporate and investment banking,
securities brokerage, transaction services and wealth management.


Additional information may be found at | Twitter: @Citi | YouTube: | Blog: | Facebook: | LinkedIn:

About Hong Kong Television Network Limited

Hong Kong
Television Network Limited is a Hong Kong listed company (SEHK: 1137).
Established in 1992, the Group possesses extensive and successful experience in
telecom market liberalization, popularizing advanced technology and
applications. The Company is now developing Hong Kong's largest 24-hour online
shopping mall "HKTVmall" to provide "one-stop shop" platforms to people in Hong
Kong, including online shopping, delivery service and impressive customer
experience. For more information on HKTV, please visit

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