Connected Consumer Survey 2019: OTT Communication Services in Australia & New Zealand – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “The Connected Consumer Survey 2019: OTT Communication Services in Australia and New Zealand” report has been added to ResearchAndMarkets.com’s offering.

Operators can target segments of unmet digital service demand as long as consumers’ engagement with OTT communication and social media apps remains limited in Australia and New Zealand.

This report focuses on aspects of the Connected Consumer Survey that relate to the behaviour, preferences, and plans of smartphone users in Australia and New Zealand (ANZ). In particular, it focuses on respondents’ usage of over-the-top (OTT) communications and social media services.

Survey Data Coverage

The survey was conducted in association with Dynata between July and August 2019. The survey groups were chosen to be representative of the mobile-internet-using population in Australia and New Zealand. The analyst sets quotas on age, gender and geographical spread to that effect. There was a minimum of 1,000 respondents per country.

This report:

• identifies which communications apps are used the most in ANZ
• highlights the pockets of revenue growth that remain in the OTT communication market
• identifies which OTT communication app features are used the most
• discusses the ways in which consumers in ANZ balance their use of OTT VoIP services with that of operator voice services
• identifies consumers’ preferred channels to use to communicate with brands.

Key Questions Answered

• Which OTT communications apps are used most in ANZ?
• Where is there potential for growth in the OTT communication and social media space?
• Which OTT communication app features are most-frequently used?
• How do consumers in ANZ balance their use of OTT VoIP services with that of operator voice services?
• Do consumers in ANZ use OTT apps and social media services differently from their European and North American peers?
• Is there any potential for monetisation by mobile operators?

Companies Mentioned

• Facebook
• Skype
• Snapchat
• WhatsApp

For more information about this report visit https://www.researchandmarkets.com/r/yt1vx5

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Laura Wood, Senior Press Manager

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