• Global
  Submissions are welcome from 1 April 2020
• 50% discount on entries until
  31 May 2020

HONG KONG, CHINA - Media
OutReach - 15 April 2020 - Design thinking has become more
important as the global citizens face new challenges every day. It is increasingly
essential to challenge assumptions, redefine problems and identify alternative
strategies as well as solutions that make a real impact in society, at a local
and international level. With differences in culture, environment and
technology across Asia, designers are bringing new projects and solutions that
bring fresh perspectives into the limelight and foster global change are on the
rise.

"Design thinking is a
catalyst for change, providing new insights and ideas into today's built world
through discovery and experimentation. The world is rapidly evolving and
everyone needs to participate in change. The Awards are a great honour for
designers that have created new means of living, entertainment and communication
for Asian markets. We are excited to be able to foster innovative thinking and
build creative confidence through our Awards programme," said Professor Eric
Yim, Chairman of the HKDC.

Since 2003, the DFA Design for Asia Awards (DFA DFAA) has
been celebrating the established and emerging designers from the region that
push the creative boundaries to pave the way for the Asian design industry. The 2020 edition of the DFA DFAA opens for
global submission from 1 April 2020. Launched by Hong Kong Design Centre with
Create Hong Kong (CreateHK) of the Government of the Hong Kong Special
Administrative Region as the lead sponsor, the DFA DFAA recognises design
excellence and outstanding designs from the region, covering 4 major design
disciplines: Apparel & Accessory Design, Communication Design,
Environmental Design and Product & Industrial Design in 23 categories. All
projects that propagate Asian values and perspectives in the sphere of innovation
and design globally are welcome to enter online.

To show supports and
cares to the design community, the entry deadline of DFA Design for Asia Awards
is extended to 17 July 2020, and the promotional period is extended to two
months giving entrants an extra month to submit entries at a 50% discount from
1 April -- 31 May 2020 (Hong Kong time). The revised dates allow entrants to
take more time to put entries together, at a lower cost, and to be recognised
as the designers to look out for in the region in coming years.

Award entry details

DFA
Design for Asia Awards 2020 covers 4 major design disciplines in 23 categories:

Award types

Category Award

Confer to entry by open submission: Gold, Silver,
Bronze & Merit award.

Grand Awards

Gold Award winners of each Category Award and
nominated outstanding design projects will be considered for the Grand Awards.
Design projects that have made the most extraordinary contributions will be
conferred: Grand Awards, Grand Award for Culture, Grand Award for
Sustainability, Grand Award for Technology, and Grand Award with Special
Mention.

Entry requirements

Design projects, launched in one or more Asian
markets* between 1 January 2018 and 31 May 2020, are eligible for Awards
submission by the design's owner or client, the brand's owner, designer or
design consultancy.

*Asian markets include:

Afghanistan /
Bangladesh / Bhutan / Brunei Darussalam / Cambodia / Hong Kong /
India / Indonesia / Islamic Republic of Iran / Japan / Kazakhstan / Korea
/ Kyrgyzstan / Lao People's Dem. Republic / Macau / Mainland China / Malaysia /
Maldives / Mongolia / Myanmar / Nepal / North Korea / Pakistan / Philippines /
Singapore / Sri Lanka / Taiwan / Tajikistan / Thailand
/ Timor-Leste / Turkmenistan / Uzbekistan / Vietnam

Judging criteria

A judging panel
composed of world-renowned design industry experts and professionals will
assess each entry, according to 4 criteria:

(1) Impact in Asia

(2) Overall
excellence

(3) Use of
technology

(4) Commercial and
societal success

Winners' Package**:

• Award
  Trophy & Certificate (Merit
  Award winners will receive certificates only)
• Awards
  Publication:

Each winner will receive a complimentary
publication which includes introduction of all winning projects and the project
teams behind. The publication will be distributed globally to different
industry leaders to enhance the winners' exposure

• Exhibition
  showcase:

All winning projects will be showcased in
the annual exhibition, and selectively in DFA Awards roving exhibitions in Asia

• Event
  attendance:

Invitation to the DFA Awards Presentation
Ceremony and Business of Design Week
(BODW) opening ceremony in December 2020 to engage in networking with designers
and business leaders around the world. Selected winners will also be invited to
deliver design thinking at global and regional events, talks and forums to
further extend the global reach

• Awards
  Endorsement Mark:

Authorisation to use the globally recognised
Endorsement Mark for self-promotion

** A mandatory Publication and Promotion Fee
applies to all winners

Grand Award winners in 2019

More photos of and information of the 2019 Awards
winners:

http://www.hkdc.hk/download/awards/DFA2019_Awards_Winners.zip

More Information of the
DFA DFAA is available on the official website: dfaa.dfaawards.com

For news updates of the
DFA Awards, please follow:

Facebook: https://www.facebook.com/HKDC.Awards

Instagram: https://www.instagram.com/dfa_awards/

Disclaimer: The Government of the Hong Kong Special Administrative
Region provides funding support to the project only, and does not otherwise
take part in the project. Any opinions, findings, conclusions or
recommendations expressed in these materials/events (or by members of the
project team) are those of the project organizers only and do not reflect the
views of the Government of the Hong Kong Special Administrative Region, the
Communications and Creative Industries Branch of the Commerce and Economic
Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or
the CreateSmart Initiative Vetting Committee.

About DFA Design for Asia Awards (www.dfaa.dfaawards.com)

Since 2003, the DFA Design for Asia Awards
honours and acknowledges user centric design projects and solutions that
embrace cultural values unique in Asian societies, with concerns for
sustainable development and use of technology to enhance and improve the
quality of life for people in the region. Organised by the Hong Kong Design
Centre and as one of the five programmes of DFA Awards, the DFA Design for Asia
Awards aims to celebrate design excellence and acknowledge outstanding designs
with Asian perspectives, and has been a platform for design talents and
corporates to showcase their design projects internationally.

About Hong Kong Design Centre (www.hkdesigncentre.org)

Hong Kong Design Centre (HKDC) is a
non-governmental organisation, and was founded in 2001 as a strategic partner
of the HKSAR Government in establishing Hong Kong as an international centre of
design excellence in Asia. Our public mission is to promote wider and strategic
use of design and design thinking to create business value and improve societal
well-being, with the aim of advancing Hong Kong as an international design
centre in Asia.

HKDC's flagship programmes include Business of
Design Week (BODW; since 2002) -- Asia's leading annual event on design,
innovation and brands; DFA Awards (since 2003) -- a well-recognised annual
awards that celebrate outstanding designs with Asian perspectives; and
Knowledge of Design Week (KODW; since 2006) -- an annual thematic programme that
gathers the global design community to explore how design can solve complex
challenges of our society.

We also manage a Design Incubation Programme
and Fashion Incubation Programme (since 2012 and 2016) -- 2-year programmes to
nurture future design and fashion entrepreneurs; and launched FASHION ASIA HONG
KONG (since 2016) -- an initiative combining conversations, interactions and
cultural exchanges to position the city as an Asian hub for fashion trade and
business development.

About Create Hong Kong (www.createhk.gov.hk)

Create Hong Kong (CreateHK) is a dedicated
agency set up by the HKSAR Government in June 2009. It is under the Communications
and Creative Industries Branch of the Commerce and Economic Development Bureau
and dedicated to spearheading the development of creative industries in Hong
Kong. Its strategic foci are nurturing talent and facilitating start-ups,
exploring markets, and promoting Hong Kong as Asia's creative capital and
fostering a creative atmosphere in the community. CreateHK sponsors the DFA Design for Asia
Awards since 2011 and the flagship programmes organised by Hong Kong Design
Centre, among other projects to promote Hong Kong design.