Dorsett Hospitality International Enters Strategic Partnership with China Mobile International Limited

This cross-platform collaboration will bring unprecedented convenience, comfort, and innovation to one’s travel experience

HONG KONG, CHINA – Media OutReach – 9 May 2019 – Dorsett Hospitality International (DHI) announced at the press conference yesterday it has entered into a
strategic partnership with JegoTrip, an integrated digital travel platform
developed by China Mobile International Limited (CMI), to provide one-stop travel
related services such as communication, accommodation, entertainment and more,
to outbound travellers. This cross-platform collaboration aims to provide travellers
with unprecedented comfort and convenience, making their last-minute travels
easier than ever.

One of the key projects of this
collaboration between the two companies is the member-matching programme whereby
JegoTrip VIP members will be offered a free membership upgrade to the next tier
when they sign up for Dorsett — Your Rewards, a loyalty programme by DHI.  The Dorsett — Your Rewards memberships come in four tiers – Basic, Silver, Gold and Platinum. Member
benefits include room upgrade to suite, free cancellation, 50% off the room
rate in birthday months, late check-out up to 4 hours, free breakfast, and
more.

“In addition to the member-matching
programme, we also share the same philosophy as China Mobile International.
Through a multi-faceted cross-platform promotion collaboration, we are
committed to providing travellers with an end-to-end travel experience from hotel
accommodation to traveling, including shopping and sightseeing,” said Winnie
Chiu, J.P., the President & Executive Director of DHI.  

“As a strategic product of China
Mobile, JegoTrip strives to seamlessly extend China Mobile’s most outstanding
services overseas. JegoTrip creates a one-stop outbound service platform for travellers
and the services of JegoTrip range from telecommunication to living services,”
said Dr. Ji Yong, the General Manager of Platform Business of China Mobile
International Ltd and the person in charge of JegoTrip.

Meanwhile, the two companies are also
discussing different projects under this partnership:

• Seamless Reservation Programme: Travellers can book Dorsett Hotels directly through the JegoTrip App
  and manage their bookings in the app;
• O2O Service Experience: To achieve online and offline
  interoperability, users can simply click on the Internet to receive goods and
  services purchased on JegoTrip hassle-free
• Travel Product Integration: Provide users with better travel
  services by integrating DHI accommodation and other online travel products available
  on JegoTrip
• Sharing of Travel Information: DHI will produce travel programmes and share it on the JegoTrip App to
  let members watch for free