SINGAPORE - Media OutReach - 19 November 2018 - As
ERA Realty Network (ERA) ends the year with a strengthened market position, it is
set to become the ultimate home for real estate salespersons in Singapore and
Numerous milestones were
highlighted during its recent Q4'18 Career Advancement Day Conference, including
strategic collaborations and numerous project appointments, as well as the
unveiling of new initiatives, innovative technology tools and training
programmes that greatly enhance its position as the market leader.
Preferred agency in the real estate industry
collaborations with CBRE Realty
Associates and HSR International Realtors, ERA has managed to add about 500
real estate salespersons to its agent count.
Buoyed by the addition
of these experienced salespersons, the company has secured even more project
appointments, in turn creating a plethora of opportunities for its network.
As of this year, ERA
portfolio comprises 66 projects. There were 35 project appointments this year,
accounting for more than 14,700 units in 2018. Next year, 28 projects are
already in the pipeline.
Strategic initiatives that add real value
ERA has also announced
an exclusive collaboration model with the leading energy group Sembcorp Power at the conference.
This partnership allows
ERA salespersons to share Sembcorp Power's electricity price plan in the Open
Electricity Market to residential consumers, which greatly increases ERA's
value to its customers.
In addition, ERA
salespersons and staff can enjoy rebates off their electricity bills and other
benefits through a corporate incentive plan on top of the published rate*.
better serve the increasing number of high net worth individuals in Singapore,
a premium club, dubbed the Plush Club,
has been unveiled to focus on enhancing salespersons' abilities to provide "premium
concierge services" for high net worth customers.
In preparing its agents with the rising demands of the real estate
market, ERA has expanded its signature Ultimate Agent Training to better equip
its agents, such as the new Ultimate Commercial Mastery, Ultimate Wealth
Seminar and Ultimate Leadership Development Programme, as well as improving its
Ultimate AccelERAtion Mastery -- a compulsory training aims to provide the
roadmap of success.
In addition, ERA also lines up a series of digital marketing training
with leading industry digital partners, ensuring that its salespersons are
well-tuned to the ever changing digital landscape.
Innovation its driving force for growth
Not resting on its
laurels, ERA continues to upgrade its technology tools. The i-ERA app and myERA
portal -- a comprehensive virtual office that allows its salespersons to work remotely
-- have been revamped to become more user-centric, intuitive and mobile optimised.
enhancements on navigation and usability are made based on the insights of salespersons'
needs. Key features such as myProfile, news feeds, announcements, quick links
to Tech Tools and quick access to Marketing Templates are all positioned strategically
at the home page to improve the user's search experience.
Above all, the
salespersons can access an improved Calendar Planner that displays company-wide
training, events and seminars at a glance. All these new integrations
drastically improve the productivity of today's salespersons that spend a lot
of time travelling between appointments.
Everything seems to
point to this: ERA is fully committed to providing the most up-to-date
solutions to meet the ever-changing needs of modern real estate salespersons.
Singapore, ERA Realty Network Pte Ltd (ERA) is a leader in real estate. The
company has been setting and redefining industry standards through the pioneering
of real estate concepts, technologies, initiatives and services since its
inception in 1982. ERA is a wholly-owned subsidiary of SGX Mainboard Listed,
APAC Realty Limited. The Group has a vast network of offices throughout Asia
Pacific with over 16,000 associates from Singapore, Cambodia, China, Indonesia,
Japan, Korea, Malaysia, Thailand and Vietnam.
In Singapore, we work
closely with over 6,100 associates to provide a diverse range of professional
services and solutions for: Private and HDB residential resale, residential
leasing, project marketing, commercial and industrial, property management,
auction, valuation and research. Through Ultimate Training Programme, a series
of specially curated training courses developed for ERA teammates, they are
able to revolutionise their skills, equip themselves with the latest trends and
insights of the property market, and stay ahead of the competition. With close
to four decades of experience, extensive network and innovative technological
tools, the company has secured innumerable dream homes for its customers in
Singapore and around the world.
Recent accolades are
testaments to the company's diligence - ERA was awarded Top Property Agency by
Influential Brands; Most Innovative Real Estate Agency by SBR Listed Companies
Awards; Favourite Real Estate Agent (Gold) Award by Expat Living Readers'
Choice Awards; and also Marketing Agency Excellence Award at EdgeProp Singapore
Excellence Awards in 2018. For more information, visit https://www.era.com.sg.