Now available island-wide, the Limited Edition designed bottles capture In�s Longevial�s expression of the evian� Natural Mineral Water�s 15-year long journey through the French Alps
�SINGAPORE -�Media
OutReach�- 26 February 2019 -�For International Women's Day, evian� is pleased to welcome for the
first time a young French painter, In�s Longevial, to design its iconic annual Limited Edition. Since 2007, evian� has been known to
pioneer fashion collaborations, working with such leading designers as
Christian Lacroix, Kenzo and Alexander Wang.
�
Art has always been intimately
linked to fashion as a major inspiration. This is why this year, evian� has
decided to celebrate this unique relationship by inviting the young and
talented artist In�s Longevial to create the new masterpieces for the collection.
Based in Paris, the 28-year old artist has already made herself widely known by
hosting exhibitions in Paris, Berlin, Los Angeles and San Francisco. Her
paintings, simultaneously tender and strong, and inspired by such masters as
Pablo Picasso and Pedro Almodovar, concentrate on two principal themes:
femininity and nature. Longevial has brought new meaning and relevance to
traditional painting with her distinctive expression of the world.
For the design of the evian�
Limited Edition, In�s Longevial took inspiration from the 15-year long journey
of evian� through the French Alps. "The ink stroke symbolizes the journey of
the natural mineral water through the rocks of the French Alps, while the
flowers represent the blossoming nature on the surface -- a source of pleasure"
says In�s Longevial. This
collaboration not only celebrates creativity and aesthetics but also tells the
story of evian�.
evian� x In�s Longevial Limited
Edition -- A Collective Commitment in Asia Pacific
As part of the iconic annual Limited
Edition this year, six key influencers across Asia Pacific were also invited to
be part of the local campaign, to be inspired by In�s' artistic celebration of
femininity and nature, as well as to inspire a theme of their own. The
influencers included Rosalyn Lee (@heyrozz) for Singapore, Issa Pressman (@pressmanissa)
for Philippines, Amber Yo (@amberyosuper) for Taiwan, Binko Bhapfah (@bbinko)
for Thailand, Marianne Tan (@mariannetpy) and Afa Lee (@afa_leeishere) for Hong
Kong.
The evian� x In�s Longevial Limited Edition bottles
are available in two versions -- glass bottles (750ml) which was launched
earlier this year in February, and Prestige PET bottles launching in March
2019. First to launch in 7-Eleven stores island-wide (March -- April 2019), and
in leading supermarkets, pharmacies and Lazada/RedMart from May 2019 onwards.
'Snap
and Win!' Island-wide Promotion
From now till 31st May 2019, stand a chance
to win the grand prize of a 3D2N staycation for two worth S$1,500 with every
purchase of the In�s Longevial Limited Edition bottle.
To participate, all you have to do is:
-� �Step 1: Purchase two
evian� x In�s Longevial bottles from any participating
retail outlet
-� �Step 2: Snap a
creative photo of two evian� x In�s Longevial bottles
-� �Step 3: Upload and
tag us! #evianxInesLongevial #evianSG
Remember to set your account to 'Public'
for your entry to be visible. Contest is exclusive to Singaporeans and
Singapore Permanent Residents only. Please refer to the contest's Terms and
Conditions.
7-Eleven Exclusive Promotion
From now till 31st May 2019, stand a chance
to win the grand prize of an Apple 13" MacBook Air with every purchase of the
In�s Longevial Limited Edition bottle.
To participate, all you have to do is:
-� �Step 1: Purchase two
evian� x In�s Longevial bottles from any 7-Eleven store.
-� �Step 2: SMS your FULL
NAME
6673
Share your photos of your Limited Edition bottles onto your Facebook and/or Instagram account with the campaign's hashtag #evianxInesLongevial
#evianSG
High-res images:
https://drive.google.com/open?id=10uxmaTtu1pq7Ui-7arG4g7RXhUJDShQl (PET Bottles)
https://drive.google.com/open?id=1Gkk6-BZkT9Mn3zVO4e1XOof2bjbirRD5 (Glass Bottle)
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For more information, visit https://www.facebook.com/evian/.
