FWD Hong Kong and Bank SinoPac sign bancassurance partnership agreement

New partnership provides diversified wealth management offerings for bank customers

HONG KONG SAR – Media OutReach Newswire – 17 January 2025 – FWD Hong Kong (“FWD”) is pleased to announce the signing of a long-term bancassurance partnership agreement with Bank SinoPac (“SinoPac”). This collaboration will expand FWD’s reach in high-net-worth and commercial markets by providing SinoPac’s customers, including high-net-worth individuals, with diverse insurance solutions and services for asset allocation and legacy planning.

Ken Lau, Managing Director of Greater China and Hong Kong Chief Executive Officer, FWD said, “FWD Hong Kong is honoured to embark on this partnership with Bank SinoPac, which is set to create exciting new opportunities for both businesses. Together, we will bring bank customers a wide range of insurance solutions and services to enhance wealth growth and legacy planning, empowering them to achieve their financial goals at different life stages and changing the way people feel about insurance.”

FWD has a successful track record of delivering innovative insurance solutions, such as the “MaxFocus” series of life insurance and savings plans. These wealth solutions help high-net-worth customers capture global investment opportunities, provide stable long-term potential returns, and enable flexible legacy planning.

FWD continues to expand its multi-channel distribution strategy, including strengthening its bancassurance partnership network to reach more customers, as well as actively developing its tied agency, brokerage, online and direct sales platforms. The continuous expansion of partnership network, bolstered by a digital-driven and customer-led strategy, further drives growth across FWD.

Deeply rooted in Taiwan, SinoPac operates over 120 branches in Taiwan and Hong Kong, providing comprehensive wealth management planning services to mid-to-high-end customers. Through establishing a closer partnership, SinoPac and FWD aim to optimise asset allocation options for SinoPac customers, offering more personalised product solutions to meet their diverse financial needs.
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About FWD Hong Kong

FWD Hong Kong is part of the FWD Group, a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. FWD is a top five insurer in Hong Kong*.

FWD Hong Kong has been assigned strong financial ratings by international agencies. It offers life and medical insurance, employee benefits, and financial planning.

The company was established in 2013 and is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.

For more information about FWD Hong Kong please visitwww.fwd.com.hk.

*According to Provisional Statistics on Hong Kong Long Term Insurance Business – January to December in 2023, Insurance Authority of Hong Kong, 《Pi Financial Services Intelligence report》- December 2022 and December 2023, as well as FWD’s own assessment based on its understanding on the statistics and market information, FWD ranks top five in new business case count, net growth of life insurance intermediaries’ headcount, tied agency channel new business FYP, brokerage channel new business FYP, bancassurance channel new business FYP, as well as online and direct platform new business case count.