FWD Hong Kong launches indexed universal life insurance plan

First in Hong Kong¹ to offer uncapped crediting interest rate and guaranteed stable returns

“Imperial Fortune“: a tailor-made life protection solution for Hong Kong’s high-net-worth customers

HONG KONG SAR – Media OutReach Newswire – 4 August 2025 – FWD Hong Kong (“FWD”) has announced the launch of Imperial Fortune Insurance Plan (“Imperial Fortune”), an indexed universal life (“IUL”) insurance product developed in collaboration with UBS Global Markets as an exclusive enhanced index solution provider, for eligible professional investors.

Imperial Fortune demonstrates FWD’s pursuit of insurance product innovation, offering solutions for both life protection and wealth appreciation.

According to the latest UBS Global Wealth Report 2025², Hong Kong ranks first in Asia and third globally in wealth per adult, outranked only by Switzerland and the United States. This reflects Hong Kong’s leading position in the global wealth management landscape and the growing demand from HNW customers for greater diversification within their portfolios.

Complementing its existing suite of participating life and traditional universal life plans, FWD is further enhancing its product solutions for HNW customers to meet their diverse needs for wealth growth, legacy planning, and life protection. The launch further solidifies FWD’s commitment in the HNW market.

New market-leading product cements FWD’s position in the HNW sector

Ken Lau, Managing Director, Greater China and Hong Kong Chief Executive Officer, FWD, said, “FWD fully supports the Insurance Authority’s initiative to promote the development of IUL products. Our launch of this plan, coming shortly after the relevant regulatory framework was announced in March, is a testament to our leadership in product innovation and our deep understanding of the needs of HNW individuals. FWD Hong Kong achieved a record-high new business annual premium equivalent in 2024 with a 50% year-on-year increase, outperforming the industry average of 28%³, benefiting from the growth of the HNW market. The launch of Imperial Fortune underscores our strategy to further deepen our presence in this market to meet customer needs with diversified product solutions.”

Kelvin Yu, Chief Product Officer, FWD Hong Kong & Macau, said, “FWD Hong Kong is delighted to be the first insurer in Hong Kong¹ to launch an indexed universal life plan in partnership with UBS. Imperial Fortune brings fresh momentum to the market – it features an indexed account with a guaranteed crediting rate, offering customers a market-first¹ opportunity to pursue uncapped growth potential while benefitting from the protection of stable returns. With its high flexibility and multiple guarantees, Imperial Fortune empowers customers to plan for the future with confidence. We remain committed to developing innovative, customer-led products that will continue to drive the industry forward in Hong Kong.”

Imperial Fortune offers several market-first features¹

• The first product in the market with an uncapped indexed account crediting rate: Allows customers to harness the full growth potential of the equity markets, while being shielded by the security of guaranteed stable returns.
• High life insurance leverage: A market-leading feature in Hong Kong and Asia that allows customers to secure substantial life protection with a more affordable premium.
• Guaranteed policy charges for the entire term to provide customers with greater certainty and peace of mind, supplemented by a long-term bonus.
• A monthly automatic transfer feature for the indexed account: Helps to mitigate the risks associated with market volatility.
• Surrender-charge-free partial withdrawals: Provides customers with greater autonomy and liquidity for their financial planning.
• Multiple death benefit payout options: Support customers’ diverse legacy planning needs.

1. Per a comparison of indexed universal life products from major insurers in Hong Kong, conducted by FWD in July 2025.
2. UBS Global Wealth Report 2025 (https://www.ubs.com/global/en/wealthmanagement/insights/global-wealth-report.html).
3. Provisional Statistics on Hong Kong Long Term Insurance Business – January to December 2024, Insurance Authority of Hong Kong. The calculation combines individual and group businesses.

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The issuer is solely responsible for the content of this announcement.

About FWD Hong Kong

FWD Hong Kong is part of the FWD Group, a pan-Asian life and health insurance business that serves approximately 30 million customers across 10 markets, including BRI Life in Indonesia.

FWD Hong Kong has been assigned strong financial ratings by international agencies. It offers life and medical insurance, employee benefits, and financial planning.

FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code 1828.

For more information about FWD Hong Kong, please visit www.fwd.com.hk.