Genesis Healthcare Launches Wellness Mobile Application Powered by Genetics and AI

SINGAPORE – Media OutReach – 31
July 2019 – Genesis
Healthcare Co., Japan’s leading genetic testing and research company, today
announced the launch of its new mobile application in Singapore, empowering its
new and existing GeneLife users to access personal genetic results on their mobile
and receive personalized wellness advice and recommendations to enhance their
health and lifestyle.

Through 15 years of research and development, Genesis Healthcare has
focused its science on East Asian populations. It has developed customized DNA
microarray chip for Asians and through its in house bioinformatic teams
developed proprietary models powered by machine learning and AI.

Access
Your Results and More

Based on the genetic testing kit purchased, users of the GeneLife app
will now be able to access their results and information easily from their
smartphone. With a simple and friendly user experience, the app is intuitive to
use, giving access to a full range of content including lifestyle tips to
recipes, to support wellness and health daily, customized to each user’s unique
DNA.

With the new GeneLife app, users will also be able to participate in a
‘GeneLife Reward Program’ when participating in research and surveys. Rewards
will be given initially in the form of ‘points’ that will allow users to redeem
additional GeneLife reports. The program will expand to other offers and
programs in the near future.

“With over 15 years of research and testing from Japan, Genesis
Healthcare is dedicated to help drive further innovation in genetics and move
the industry towards a more personalized and preventive method of looking at genetics
and its application to our daily lives,” said Michel Mommejat, General Manager
for Asia, Genesis Healthcare. “By making genetic science accessible to users in
a simple manner, we thrive in building the innovation, bringing new services
and solutions to users for prevention and lifestyle enhancements,” he added.

In recent years, genetic
data and utilization of personal information have become a highlighted topic
for discussion and Genesis Healthcare aims to ensure full transparency in this
important area. It has made “informed consent” the rule in this new app. With
this, GeneLife users will have full control over how their genetic data is
utilized and this transparency will empower them to make their own choices of
when, where and how their data is used.

Covering health,
nutrition, fitness, beauty and personality, users will now be able to move a
step further towards preventive and personalized wellness. The application will
be available today to all new and existing customers of GeneLife in Singapore.

The application will be
supported by operating systems that are iOS 11.0 or later (using latest Safari
browser) and Android 7.0 or later (using latest Google Chrome browser).

https://www.genelife.asia/campaign/genelife-app

About Genesis Healthcare Co. Ltd

To
learn more, visit our corporate site www.genesis-healthcare.jp/en and
our consumer site www.genelife.asia.