GU Launches Collaboration with Netflix for Stranger Things collection

TOKYO–(BUSINESS WIRE)–GU, the Japanese apparel retailer with the brand theme “TOKYO TO SOHO,” announces the launch of its Stranger Things-themed collection with Netflix. Items will be available at the GU store in Soho, New York from Friday, December 15th.

Netflix series Stranger Things has attracted fans around the world with its nostalgic 1980s feel and unique characters. This collaboration between GU and Netflix features a rich lineup of items that can be enjoyed by both men and women, including sweatshirts with motifs inspired by the stories from the series’ four seasons, and lounge sets depicting the Upside Down.

In addition, to commemorate the release, for a limited time starting (Friday, December 15th, the GU Soho store will present a special display featuring a Demogorgon and other elements from the story.

Collection Overview

Special Website

https://www.uniqlo.com/us/en/special-feature/gu/home#special

Assets Download Link

[GU] Stranger Things Press Kit

Season 1

Wearing the Stranger Things collection is the perfect way to show you’re a fan. Products with the striking red logo are also excellent fashion items.

Season 2

The distinctive sweatshirt featuring four main characters facing down the Mind Flayer is one you’ll want to wear with style. The black and red colors that immediately denote Stranger Things are eye-catching.

Season 3

Items reminiscent of Season 3 include sweatshirts featuring the characters who faced enemies at Starcourt Mall, and socks printed with the Scoops Ahoy ice cream shop logo.

Season 4

Items with the logo of the Hellfire Club, of which Mike and Dustin are members, are equally fitting for the fashion of the 1980s in which the story is set, and today’s street fashion.

Lounge Sets

These soft sweat sets, inspired by the Upside Down with an inverted logo and Demogorgon design, are perfect for watching the drama at home and immersing yourself in the world of Stranger Things.

A Demogorgon in the Soho Store?

For a limited time from Friday, December 15th, the GU Soho store will have a special display to promote the collection. Is that a Demogorgon?! Is the Soho store safe? These and other decorations allow you to experience the world of the story, so be sure not to miss it.

GU Soho Store

About GU

The brand name GU is derived from the Japanese word “jiyu”, which means free and unconfined. The company was established in 2006 in Japan as a sister brand of UNIQLO and part of the Fast Retailing Group, and today has around 450 locations mainly in Japan, with a select number of stores throughout Asia.

About Stranger Things

In 1983, a young boy vanishes into thin air from a sleepy Midwest town. As friends, family, and local police search for answers, they are drawn into an extraordinary mystery involving top secret experiments, terrifying supernatural forces, and one very strange little girl. A love letter to the 80s classics that captivated a generation.

https://www.netflix.com/strangerthings

Stranger Things™/©Netflix. Used with permission.

Contacts

For media queries, please contact:

Yoko Shimada, Dawn Abotsi – GU PR Team

gu-pr.us@gu-global.com
Tel. (631)578-2449