CUPERTINO, CALIFORNIA – Media
OutReach – 9 November 2020 – SugarCRM Inc., the
innovator of time-aware customer experience (CX), today announced thatHome Instead Australia has expanded its relationship with SugarCRM
through extended use of its time-aware CX platform to deepen its engagement
with clients, their families and the community and to deliver more personalised
care and experience.

With the growing number of seniors increasing sharply, Home Instead
Australia’s commitment towards supporting seniors, their families and the
communities remain unwavering. They understand that great care outcomes and services
start with understanding their clients and the community, and the best way is
to engage with them at a deeper and personalised level.

“We pride ourselves with the level of high quality,
relationship-based in-home care services that are rendered by our
highly-skilled and trained caregivers,” said Justin Toon, Director —
Information Technology, Home Instead Australia. “Our expanded use of SugarCRM’s
CX platform will greatly enhance our ability with a clearer view of our
clients’ journey and their engagement with us. It will allow us to become more
deeply engaged with current clients, drive stronger relationships with them as
well as increase our reach into the community.”

Home Instead Australia will continue to leverage Sugar Sell, Sugar Serve and Sugar Connect and expand use across the team to capture, track and analyse data
used to develop relationships at every stage of their engagement with clients
and families. The data will also be used to drive market segmentation and for
more personalised interactions and care information through Sugar Market’s marketing automation capabilities, together with Sugar Customer Journey Visual Task Manager.

“Our society is ageing
globally, and it is important we understand how senior care can be tailored
based on a deeper connection and understanding of what they need. We are proud
to work with Home Instead Australia and be their long-time partner towards
bringing more specialised care into the community via their in-home care
services and more,” commented Jason du Preez, SVP and GM, Asia Pacific, Sugar
CRM. “At Sugar, we believe in working with customers to create a clear view of
their customers and with great understanding comes improved communications,
increased engagement and growth through the use of Sugar’s time-aware CX
platform.”

In order to support effective care continuum as well as sustainable care
models, Home Instead Australia will be looking at future considerations
including Sugar’s AI-enabled capabilities to predict, forecast and take actions
to enhance its business models. Sugar’s
time-aware CX solutions enable marketing, sales, and service teams to gain a
high-definition view of the customer and deliver a better experience across the
customer journey. To learn more, visit https://www.sugarcrm.com/solutions/.

About Home Instead Australia

Home Instead Australia has been the trusted partner for care
services in Australia since 2005. Part of a global in-home care services
provider with footprints across 14 countries, Home Instead Australia is a
locally owned and operated national network with more than 40 offices serving
seniors from across the country’s major states and cities.

About SugarCRM

SugarCRM’s time-aware sales, marketing and service software
helps companies deliver a high-definition (HD-CX) customer experience. For
mid-market companies and anyone that wants a CX-driven platform, Sugar gives
teams the time-aware customer data they need to achieve a clear view of the
customer and reach new levels of business performance and predictability and
increase customer lifetime value.

More than 4,500 companies in over 120 countries rely on
SugarCRM. Based in Silicon Valley, SugarCRM is backed by Accel-KKR.