Hong Kong Tourism Board Teams Up with National Geographic on Great Outdoors Hong Kong Campaign

Photo by Tugo Cheng

HONG KONG, CHINA�- Media OutReach - November 30, 2018 - The Hong Kong Tourism Board (HKTB) has joined forces with National
Geographic to promote its 10th annual “Great Outdoors” campaign. The campaign
will include an authoritative guidebook and collaborative content with insights
from National Geographic photographers and trail experts.

Visitors to Hong Kong can now discover Hong Kong
through the contrasting lenses of the “One
Place, Two Perspectives” narrative. 
Contrasting city views with verdant mountains, and traditional villages
with natural flora and fauna, the stories will present Hong Kong as a
jaw-dropping visual dichotomy.

These
tales of contrasts will celebrate the hard-to-believe fact that about three-quarters of Hong Kong’s landmass
is actually countryside, and the hiking trails are easily accessible from any
corner of the city.

 

“We are
delighted to be working with a powerful brand like National Geographic, which
has a huge number of followers, who enjoy traveling and adventures,” says
Anthony Lau, Executive Director of the HKTB. “In this fresh attempt to showcase
Hong Kong’s natural beauty through stunning photography and inspiring stories
by some of the world’s top photographers, we hope to encourage visitors to
discover another side of cosmopolitan Hong Kong during the hiking season from
November to March.”

 

“As a
community of bold explorers with an insatiable curiosity, there’s nothing we
like more than showing people new perspectives on the world around them,” says Con
Apostolopoulos, Senior Vice President, National Geographic Partners, Asia
Pacific & the Middle East. “Partnering with HKTB is a fantastic opportunity
to transform the way people think about Hong Kong; showing off its contrasting
urban and rural beauty in a new light through the lens of talented
photographers and explorers.”

 

“One
Place, Two Perspectives” will be presented by French photographer Matthieu Paley, one of the Nat Geo
contributing photographers, who will capture Hong Kong UNESCO Global Geopark; 
National Geographic award-winning photographer Tugo Cheng, whose background in architecture gives his work a
unique aesthetic, who will take his camera to Plover Cove Country Park; and trail runner Wyan Chow Pui-yan, who placed 17^th in the Ultra Trail
World Tour, will lead the Nat Geo team into Tai Mo Shan, the city’s tallest mountain. 

 

Your
Guide to Hiking & Cycling in Hong Kong is available for download at http://www.discoverhongkong.com/eng/plan-your-trip/travel-kit/guides.jsp#outdoors