Painter-decorator, shark scientist, an aunt named Flo and a strawberry farmer are just some of the �human period euphemisms joining forces with feminine care brand INTIMINA to end harmful menstrual slang
SAN JOSE, Calif.–(BUSINESS WIRE)–What do a painter-decorator, strawberry farmer, shark scientist, aunt named Flo, lingonberry jam producer, surfer, and military historian have in common? Theyre all human period euphemisms, slang words used to describe a females monthly menstruation instead of simply calling it what it is a period. As part of its ongoing mission to normalize periods, feminine care brand INTIMINA released a video, End Period Euphemisms, featuring an unlikely group of embodied menstrual slang from across the world to call for an end to harmful period euphemisms.
While they may seem harmless, using euphemisms to describe menstruation discourages open conversation and perpetuates the stigma and taboo surrounding periods. Many of the euphemisms used around the world have negative connotations that associate menstruation with shame, leaving generations of women feeling like they need to hide their periods and avoid discussing their menstrual health.
INTIMINA felt that the best people to fight period euphemisms were period euphemisms. Thats right, a collection of real people that embody menstrual euphemisms are the faces of a global movement urging everyone to call periods, periods.
The unusual ensemble of embodied euphemisms, and the slang they symbolise, are as follows (full biographies in the notes to editors):
This global group have starred in the striking short film End Period Euphemisms, where each human period euphemism can be seen engaging in an activity related to the euphemism they represent, before saying the slang in their language. The film ends with a powerful call to arms, as INTIMINAs cast urges all other human period euphemisms as well as the entire global population to call time on damaging slang terms and instead call a period a period.
Human period euphemism Justin Bowen, a painter-decorator at Justincredible Plastering, comments: In my industry, people dont talk about periods. It wasnt until my partner passed away and I was left caring for a young daughter that I realised the importance of open conversation around menstruation. Now, as a husband and father, I feel a responsibility to help break down the stigma. Im proud to be a part of this campaign for INTIMINA its a cause close to my heart. Im a period man now!
Dunja Kokotovi?, INTIMINA Global Brand Manager, comments: Periods are normal, but with over 5,000 euphemisms used around the world, we still have a long way to go when it comes to normalising open conversation about menstruation. INTIMINA has created End Period Euphemisms to shine a light on this issue and make steps towards eradicating the stigma by stimulating open dialogue about menstruation.
Gynaecologist for INTIMINA, Dr. Unsworth, comments: I am delighted that INTIMINA is taking a stance on such an important topic. Using euphemisms to describe periods perpetuates the longstanding stigma around menstruation, and many euphemisms have very negative connotations stemming from patriarchal ideology that associates menstruation with shame. Continued use of such euphemisms results in new generations of women feeling unable to talk openly about their periods, which can often cause delays in them seeking help when they are having difficulties. There should be no shame in using the term menstruation or period, as over 50% of the population will experience them, and the remaining 50% would not be here without them!
INTIMINA has created End Period Euphemisms as part of its ongoing Seen + Heard period positivity campaign. Seen + Heard aims to increase the visibility of menstrual wellbeing across the world, normalise conversations about menstrual health, tackle stigma and bias and raise awareness of intimate health conditions.
Notes to editors:
Full biographies of the human period euphemisms
About INTIMINA
Established in 2009, INTIMINA is a Swedish brand with a complete line of products for intimate well-being. With two care ranges Menstrual Care and Pelvic Floor Strengthening INTIMINA has products for women of all ages. Every product is made from the highest quality body-safe materials, and has been designed and tested with the support of a worldwide group of medical consultants and gynaecologists.
Contacts
Lauren Jacobson
ljacobson@golin.com
213-479-4001
HONG KONG SAR - Media OutReach Newswire - 7 May 2024 - From international rugby…
Lee Kum Kee aims to equip these individuals with the professional skills and knowledge to…
HONG KONG--(BUSINESS WIRE)--Inocras Hong Kong, in partnership with Cancerinformation.com.hk Charity Foundation (CICF) and generously sponsored…
TOKYO--(BUSINESS WIRE)--The ASEAN-Japan Centre (AJC) renewed its official website (https://www.asean.or.jp/). On the top page of…
Being accredited allows Fortanix to establish strong credentials as a trusted data security provider with…
Exceeds Guidance Ranges with Record Revenue and Net Income Per Share BANGKOK--(BUSINESS WIRE)--Fabrinet (NYSE: FN),…