Hyperice Advances Performance for Elite Athletes and Everyday Consumers with the Introduction of Normatec

Premium Dynamic Air Compression Boots Now Available in China

IRVINE, Calif.–(BUSINESS WIRE)–Hyperice, a global high-performance wellness brand, today announced the introduction of Normatec, which uses dynamic air compression to advance everyday wellness and helps aid in faster recovery, improved training, and maximized athletic performance.

Features of the Normatec by Hyperice include:

• Seven levels of targeted compression on the leg.
• Five zones of overlapping gapless 360-degree compression.
• Bluetooth® compatibility for connection to the Hyperice App for customized timing and pressure settings.
• Up to three hours of battery life on a full charge.
• TSA-approved for carry-on travel.

“Our mission at Hyperice is to help everyone on Earth move better; and with the launch of Normatec in China, we’ve made our most innovative technology on the market today more accessible to more people than ever before,” said Jim Huether, CEO of Hyperice. “Normatec has been loved by athletes and wellness enthusiasts alike for years and it is because of the strong holistic benefits and quality of the product that we’ve been able to cement our position as the leader in this space.”

Explosive Growth and Popularity

Hyperice acquired Normatec in March 2020 to accelerate its ability to offer a more holistic solution to performance recovery and to continue serving the elite athlete community while also providing more accessibility for the everyday consumer to aid in daily recovery routines.

Hyperice has partnered with the NBA, MLB, PGA TOUR, UFC, IRONMAN, and many more sports leagues and teams to create innovative solutions for not only the training facilities but also for use on the sidelines and benches during competition. Over the years, the Normatec product has developed an extensive following and is loved by athletes such as Fernando Tatís Jr., Erling Haaland, Patrick Mahomes, Rory McIlroy, Naomi Osaka, and Jayson Tatum.

“Normatec has been an absolute game changer for me, both on and off the court,” said Naomi Osaka, 4x Grand Slam Champion and Hyperice Athlete-Investor. “When I am playing it is an integral part of my recovery routine, helping me post training and post match. Even during my pregnancy, they provided essential support and relief as my legs and ankles would retain water and swell.”

More than 150,000 Normatec units have been sold globally and the company anticipates continued growth as more extensions to the Normatec line are brought to market in the years to come.

Grounded in Purpose, Elevated in Performance

Normatec was originally developed to help people undergoing breast cancer treatment who often suffered from lymphedema caused by removal of or damage to their lymph nodes. After finding no satisfactory non-invasive treatment options for the debilitating swelling, Dr. Laura Jacobs, Ph.D., and a physician bioengineer, recognized the powerful potential of external dynamic compression and its crucial role in healing and recovery.

She developed a pattern of compression massage that replicated the natural muscle pumps of the body, the one-way valves of the venous system, and peristalsis (cyclical waves of compression) to efficiently mobilize fluid to improve circulation, reduce swelling, and accelerate recovery.

The compression system she created was incredibly effective and provided improved mobility and profound healing results for her patients. To carry on her legacy, her son Gilad Jacobs, who is now Hyperice’s Chief Innovation Officer, recognized this innovation would be beneficial to athletes so he worked closely with athletes in the NBA, NFL, and the IRONMAN triathlon community to pioneer the development of what is now the Normatec by Hyperice line, named after his grandmother, Norma.

“From the hospital recovery room, to the locker room, to backstage dressing rooms on global tours, to PT clinics around the world and now at IRONMAN finish lines, Normatec has become synonymous with recovery,” said Gilad Jacobs, Hyperice Chief Innovation Officer. “We’ve gained authentication and ubiquity through the medical community, then via pro sports and are now seeing Normatec’s popularity transcend into pop culture. Our mission has always been to get Normatec products to as many people as possible to support their individual recovery needs.”

Normatec by Hyperice will retail for 7999 rmb and be available at Tmall.

For more information about Hyperice please visit the website or follow @hyperice on social media channels.

About Hyperice

Hyperice is a technology-driven company with a giant mission, to help everyone on Earth move and live better. For more than a decade, Hyperice has led a global movement at the confluence of recovery and wellness, specializing in percussion (Hypervolt line), dynamic air compression (Normatec line), vibration (Vyper and Hypersphere lines), thermal technology (Venom line), and contrast therapy (Hyperice X). Now, as a holistic high-performance wellness brand, Hyperice is designed for all – from the most elite athletes, leagues, and teams to consumers everywhere looking to unlock the best version of themselves to help them do what they love, more. Recognized as one of Fast Company’s Most Innovative Companies, Hyperice has applied its technology and know-how to industries including fitness, hospitality, healthcare, massage, physical therapy, sports performance, and workplace wellness on a global scale. For more information, visit hyperice.com.

Contacts

Jack Taylor PR

hyperice@jacktaylorpr.com