Wire Stories

India Agarbatti and Dhoop (Incense Stick) Market Study 2018-2025 – ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "India Incense Stick Market Outlook, 2025" report has been added to ResearchAndMarkets.com's offering.

The report gives an all-round analysis of the Indian market of agarbatti (Incense stick) and dhoop. India is the largest producer of agarbatti and dhoop and is also a healthy exporter to other countries.

The never-ending demand for agarbatti and dhoop is increasing in both domestic as well as foreign markets because of the improvement in quality and increase in the availability of varied products. This report provides a complete insight into each segment of the Indian agarbatti and dhoop market with historical and forecasted values along with the top listed companies.

India being with the population with diversified religion agarbatti and dhoop products are widely used to follow each of their rituals. These products have a prominent place in the Indian market with never-ending demand. The market has been largely derived by the huge presence of agarbatti products and its wide adaption. Agarbatti section of the market has shown a growth of above 10% CAGR in the last couple of years.

A wide variety of Agarbatti are available in different shapes, sizes, colors, and fragrances at very competitive prices, from sandalwood to lavender, and rose to jasmine. Indian-made Agarbatti is considered to be one of the finest qualities in the world. India's Agarbatti industry is mainly in the form of cottage industry and is highly labor-intensive with each incense stick being handcrafted.

On the other hand dhoop segment of the market which Is at the lower side have been growing at a constant rate and with the increasing consumer's adaption as observed in the last couple of years, the market is expected to grow with a CAGR of above 8% in terms of volume for next couple of years.

The past five years saw growth in awareness of dhoop where many of the large companies entered the dhoop business. The most entrance has been observed in the machine-made market, though wet dhoops are also popular in many parts of the country.

The products are traded in three possible ways out of which the first one is the retails stores which keeps the pack size below 150 grams, while in case of fragrance they usually prefer to keep the trending fragrances according to their regions and consumer demands. The second one is the departmental stores' store generally has a large number of variants in terms of pack size and fragrance and lastly specialized stores and online mode which includes companies owned store, online sales, agarbatti wholesale, Puja store, pan shops, shops near the temple, mosque, etc.

Major Companies & Their Brands

  • N.Ranga Rao & Sons Private Limited - Cycle, Heritage, Lia, Good fortunes, Speciality, Vasu, Rhythm, Natures Gift, Durgeshwari, Om Shanti, Pushkarini, Lia comet
  • Moksh Agarbatti Co - Moksh
  • ITC Limited - Mangaldeep
  • Mysore Deep Perfumery House - Zed black
  • Shree Kalpana Perfumery Works Private Limited - Kalpana
  • Haridarshan Sevashram Private Limited - Hari darshan
  • B. V. Aswathiah & Bros - Nandi - Hem Corporation Private Limited - Hem
  • Patanjali Ayurved Limited - Astha, Madhuram

Considered in this report:

  • Geography: India & Global
  • Base Year: FY 2018-19
  • Estimated Year: FY 2019-20
  • Forecast Year: FY 2024-25

Key Topics Covered

1. Executive Summary

2. Report Methodology

3. India Demographics Insight

4. India Agarbatti & Dhoop Market Outlook

4.1. Market Size

4.1.1. By Value

4.1.2. By Volume

4.2. Market Share

4.2.1. By Demographics (Urban vs Rural)

4.2.2. By Company

5. India Dhoop Market Outlook

5.1. Market Size

5.1.1. By Value

5.1.2. By Volume

5.2. Market Share

5.2.1. By Demographics (Urban vs Rural)

5.2.2. By Region

5.3. Product, Price, Variant Analysis

6. India Agarbatti Market Outlook

6.1. Market Size

6.1.1. By Value

6.1.2. By Volume

6.2. Market Share

6.2.1. By Region

6.2.2. By Fragrance

6.2.3. By Demographics (Urban vs Rural)

6.2.4. By Packaging type

6.2.5. By Pack Size

6.3. Product, Price and Variant Analysis

7. India Agarbatti & Dhoop Market Sales Channel Analysis

7.1. Retail Stores

7.2. Departmental Stores

7.3. Specialized Store & Online

8. Indian Economic Profile

9. Raw Material

10. PEST Analysis

11. Trade Dynamics

11.1. Import

11.2. Export

12. Market Dynamics

12.1. Key Drivers

12.2. Key Challenges

13. Market Trends and Development

13.1. Growth of Chinese Agarbatti in Indian Market

13.2. Introduction of Various New Fragrances and Variants

13.3. Spiritual Advertisement by Popular Celebrity

13.4. Growing Trend of Repellents in the Form of Incense Stick

13.5. Dhoopana Practice Helping the Growth of Herbal Dhoops

14. Competitive Landscape

14.1. Porter Five Forces

14.2. Company Profile

14.2.1. N. Ranga Rao & Sons Private Limited

14.2.2. Moksh Agarbattis

14.2.3. ITC Limited

14.2.4. Mysore Deep Perfumery House (MDPH)

14.2.5. Shree Kalpana Perfumery Works Private Limited

14.2.6. Hari Darshan Sevashram Private Limited

14.2.7. B. V. Aswathiah & Bros

14.2.8. Hem Corporation Private Limited

14.2.9. Patanjali Ayurved Limited

15. Strategic Recommendations

For more information about this report visit https://www.researchandmarkets.com/r/weq6a6



Laura Wood, Senior Press Manager

[email protected]

For E.S.T Office Hours Call 1-917-300-0470

For U.S./CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

To Top