DUBLIN--(BUSINESS WIRE)--The "India Fabric Wash and Care Market, By Product Type (Detergent, Fabric Softener/Conditioner and Bleach), By Application (Residential, Hospitality, Healthcare and Others), By Form, By Distribution Channel, By Region, Competition, Forecast & Opportunities, FY2027" report has been added to ResearchAndMarkets.com's offering.
The Indian Fabric Wash and Care Market was valued at USD3926.28 million in FY2021 and is expected to reach USD5309.18 million by FY2027, growing at a CAGR of over 5.49%.
Growth of the fabric wash and care market in India can be attributed to changing consumer lifestyle as people are getting more hygiene conscious day by day and surging demand of value-added products and premium products are bolstering the growth of the market. Moreover, rise in disposable income, enhanced packaging style and new product development are also the driving factors for the Indian Fabric Wash and Care Market.
Over the last few years, there has been a visible shift from plastic packaging towards a more environmentally friendly packaging alternative. Therefore, companies are using different packaging styles to hold a strong consumer base and to support sustainable environment.
For instance, in 2021, Unilever became the first company to use a new technology to package liquid products in paper-based bottles made of sustainably sourced pulp. The bottles are sprayed inside with a proprietary coating that repels water, enabling the paper-based packaging material to hold liquid products like laundry detergent. Pulpex's patented pulp packaging technology, which provides a promising solution to radically reduce the use of plastic and help companies achieve their commitments to a waste-free world.
The fabric wash and care market in India is segmented into product type, application, form, distribution channel, region, and company. In terms of product type, the market is segmented into detergent, fabric softener/conditioner and bleach. Among which, detergent dominated the market followed by bleach across the country. Fabric softener/conditioner is the fastest growing segment among others on account of rising disposable income and standard of living along with the growing fashion industry which has led to a rapid consumer wardrobe expansion.
In terms of region, the Indian Fabric Wash and Care Market is categorized into North India, West India, East India and South India. Among which, West India has dominated the country's fabric wash and care market in FY2021 due to a large number of population and more disposable income. This region is expected to continue its dominance during the forecast period followed by North India.
Major companies that are leading fabric wash and care market in India are Hindustan Unilever Limited, RSPL Group Pvt. Ltd., Procter & Gamble Home Products Private Limited, Nirma Limited, Jyothy Laboratories Ltd., and others.
Companies are constantly involved in product innovations and new product launches to capture the Indian Fabric Wash and Care Market. To remain competitive and expand the business, fabric wash and care companies are continuously focusing on new product developments to cater changing needs of Indian consumers.
However, by introducing new products, a business can target previously untapped customer markets. For instance, in 2020, a detergent brand, Ariel launched 3in1 PODs which are pre-dosed washing capsules, filled with concentrate liquid detergent.
These PODs provide 3in1 HD Clean benefit - cleaning, stain removal and brightness. Likewise, in August 2019, Hindustan Unilever Limited launched 'Love & Care' for different types of fine fabrics.
Years considered for this report:
- Historical Years: FY2017-FY2020
- Base Year: FY2021
- Estimated Year: FY2022
- Forecast Period: FY2023-FY2027
India Fabric Wash and Care Market, By Product Type:
- Fabric Softener/Conditioner
India Fabric Wash and Care Market, By Application:
India Fabric Wash and Care Market, By Form:
India Fabric Wash and Care Market, By Distribution Channel:
- Traditional Retail Store
- Institutional Sales
- Departmental Stores
India Fabric Wash and Care Market, By Region:
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Laura Wood, Senior Press Manager
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