DUBLIN--(BUSINESS WIRE)--The "India Reusable Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027" report has been added to ResearchAndMarkets.com's offering.

The Indian reusable sanitary napkin market reached a value of INR 73.4 Crore in 2021. Looking forward, the market is projected to reach INR 203.5 Crore by 2027, exhibiting a CAGR of 19.4% during 2022-2027.

Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

In India, the rising consumer consciousness towards the detrimental impact of disposable sanitary napkins on the environment is primarily driving the demand for reusable alternatives. Moreover, the high prevalence of skin allergies and urinary tract infections (UTIs) caused due to chemicals present in disposable napkins, is also propelling the market growth. Besides this, the expanding working women population and the growing female literacy rate are further leading to the escalating awareness towards menstrual health and hygiene.

Additionally, the improving consumer living standards and increasing expenditures on high-grade and premium-quality feminine products are also catalyzing the sales of reusable sanitary napkins. Furthermore, the Indian government along with several NGOs and private organizations is creating awareness for promoting the utilization of reusable sanitary napkins, particularly across the rural parts of the country.

In line with this, the launch of numerous innovative technologies to produce reusable sanitary napkins from natural materials, such as banana fiber, cotton, hemp, etc., is acting as another significant growth-inducing factor. Moreover, various product manufacturers are adopting unique marketing strategies, including social media marketing and celebrity endorsements, to reach out to a larger consumer base.

Besides this, the increasing product availability across brick-and-mortar distribution channels and e-commerce platforms is further expected to drive the India reusable sanitary napkins market in the coming years.

Key Market Segmentation

This report provides an analysis of the key trends in each sub-segment of the India reusable sanitary napkin market, along with forecasts at the country and regional level from 2022-2027. The report has categorized the market based on material type, distribution channel, and region.

Breakup by Material Type

• Cotton
• Bamboo
• Hemp
• Synthetic
• Others

Breakup by Distribution Channel

• Online
• Pharmacies
• Supermarkets and Hypermarkets
• Others

Breakup by Region

• South India
• North India
• West and Central India
• East India

Competitive Landscape

The report has also analysed the competitive landscape of the market with some of the key players being:

• Eco Femme
• FabPad
• Femy
• Isweven
• Pee Safe (Redcliffe Hygiene Pvt. Ltd.)
• Re:Pad
• Rebelle Pads
• Reboot-U
• Relief Line
• Sanfe (Redroom Technology Pvt. Ltd.)
• Saukhyam
• Soch Green

Key Questions Answered in this Report

• How has the India reusable sanitary napkin market performed so far and how will it perform in the coming years?
• What are the key regional markets in the India reusable sanitary napkin industry?
• What has been the impact of COVID-19 on the India reusable sanitary napkin industry?
• What is the breakup of the market based on the material type?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the India reusable sanitary napkin industry?
• What are the key driving factors and challenges in the India reusable sanitary napkin industry?
• What is the structure of the India Reusable Sanitary Napkin industry and who are the key players?
• What is the degree of competition in the India Reusable Sanitary Napkin industry?

For more information about this report visit https://www.researchandmarkets.com/r/fj1wp

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