IndusInd Bank Provides One-of-its Kind Experience to Cricket Fans Through the Anthem Buddies Programme at the Ongoing ICC Men’s T20 World Cup 2024

MUMBAI, India–(BUSINESS WIRE)–#AnthemBuddies–IndusInd Bank as a part of its association with ICC for the second year in a row, leveraged the premium Anthem Buddies programme at the ongoing ICC Men’s T20 World Cup 2024 in USA and West Indies. Through this program, the Bank had provided an opportunity to all cricket enthusiasts to access a once in lifetime opportunity for their children to accompany the teams walking out onto the field for the national anthems.

In order to expand the ambit of opportunity to a larger audience for the Anthem Buddies program, IndusInd Bank had rolled out a contest on its digital platforms, wherein the parents had to submit the response for participation. From the entries received, select entries were chosen by jury basis uniqueness of the Cricket slogans that were filled by the parents submitting the entries.

Mr. Soumitra Sen, Head – Consumer Banking and Marketing, IndusInd Bank, said: “At IndusInd Bank, we believe in the power of sports to unite communities and inspire the next generation. Through the ICC Men’s T20 World Cup 2024 Anthem Buddies programme, we aim to create lasting memories for parents and their children, offering them a unique opportunity to stand alongside their cricketing heroes and create an unforgettable experience.”

ICC Chief Commercial Officer, Anurag Dahiya, said: “ICC events provide numerous opportunities for brands to engage with their audiences and the ICC Men’s T20 World Cup Anthem Buddies Programme is a standout brand activation initiative. Walking out alongside the world’s best cricketers is a once-in-a-lifetime opportunity. We saw its tremendous success in India in 2023, and it is as impactful right now in the West Indies and USA.”

Some of the parents of the kids who were part of IndusInd Bank’s Anthem Buddies program, shared their experience as follows:

Mr. Ganesh Narayanan, customer of IndusInd Bank, said, “Immense gratitude to the Bank for this unforgettable experience for giving my son an opportunity to walk, meet and hold hands with his cricket heroes. Goosebumps till date.”

Mr. Suresh Pasumarty, customer of IndusInd Bank said, “We are thankful to IndusInd Bank for providing this once in a lifetime opportunity to our kids to meet the cricketers and walk with them for National Anthem ceremony.”

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