‘Iron Lady’ Cheryl Tay to Represent Singapore at Volvic® Volcanic Experience Challenge

#FINDYOURVOLCANO

SINGAPORE – Media
OutReach – 18 April 2019 –On the 31^st of May this year, local Ironman triathlete and founder of
Rock The Naked Truth,Cheryl Tay, will
be participating in the annual Volvic_® Volcanic Experience (VVX) 25km trail running
event in France, alongside her other Volvican teammates led by renowned Asian celebrity
You Sheng, VVX Team Leader and Volvic_®Asia Brand Ambassador; and Leanne
Szeto, founder of TriP Triathlon Coaching.

In encouraging everyone to unleash their inner
potential and go beyond their comfort zones to achieve their goals, Volvic_®‘s
#FindYourVolcano campaign is back for its second instalment. The campaign will
once again trace the steps of actor You Sheng who undertook the grueling VVX
challenge last year, and will now lead the team in conquering the 25km trail running event
together.

Organised by the Volvic_®Volcanic association,
the trail running event is held within a UNESCO World Heritage natural site, startingfrom the heart of the
the Auvergne Volcanoes Regional
Park near the Volvic_® source. The run will take participants on a 25km long journey through the Chaîne des Puys/Faille de Limagne areaand will include a new feature this year, with part of the trail passing through two
active volcanic rock quarries.

Cheryl
Tay, who is eagerly
looking forward to the trail running event, said: “I’ve trained for and participated in several endurance races before,
but VVX is going to be an entirely new challenge for me especially with the
steep terrains of the volcanic trail! While I may be new to trail running, I am
determined and inspired to push beyond my limits to conquer this new frontier!”

Franck Escudier, EVI Marketing Director said,“At Volvic_®, we believe there’s a
volcano inside everyone and its power is unimaginable. With the latest
instalment of our #FindYourVolcano campaign, we are setting out to inspire
others to tap into this inner strength and push beyond their limits. No matter
your age or gender, so long as you are prepared to step out of your comfort
zone, anything is possible! So, join the social movement today and
challenge yourself to go beyond your limits!“

Watch the training
highlights of Cheryl and team in preparation for the VVX 25km trail running
event here: https://www.facebook.com/VolvicAsia/

VOLVIC®
CONTEST DETAILS

From now till 30^th June 2019, stand a chance to win a GoPro Hero 7 Action Camera, as well as a one-month
Virgin Active gym membership, inclusive of 3 personal training sessions. To participate, all you have to do is:

– Step 1:Purchase a bottle of Volvic_® Natural
Mineral Water from any participating retail outlet

– Step 2: Scan the QR code on Volvic_®bottles’ promotional necktag or visit www.volvic.sg

– Step 3: Enter your receipt
number (ensure to keep the receipt for verification) and tell us one thing that
you would like to challenge yourself with!

Contest is
exclusive to Singaporeans and Singapore Permanent Residents only. Please refer
to the contest’s Terms and Conditions.

Facebook: https://www.facebook.com/VolvicAsia/

Instagram: @volvicasia

Hashtags:
#FindYourVolcano #Volvican #VolvicSG