ITE Hong Kong – In-depth & Theme Travels for Affluent Travelers

HONG KONG, CHINA – Media
OutReach – 2 April 2019 – A big market, Hong Kong spent US$25.5 billion
on outbound in 2017, sent 28.2 million arrivals to China in 2018 (market share
45%)!

Organized by TKS Exhibition Services ltd., ITE Hong Kong, the city’s the only
travel fair, is highly international! Over 50 participating countries and
regions, some 700 exhibitors with 85% from abroad. 

Catering
for affluent travelers, ITE promotes travel themes like overseas wedding,
sport, gourmet, green tourism and event, two separate student travel writing
competitions in Chinese and English for Study Tour etc. 

Supported by China’s Ministry of Culture and Tourism, ITE is attended regularly
by official pavilions of China and Japan each of which taking some 90 booths,
whileothers, say, from Hong Kong, Macau,
Taiwan, South Korea, Indonesia, Thailand, Nepal, Cambodia, Switzerland, France,
Turkey and Egypt etc. 

New
destinations this year, including pavilion and individual exhibitor, come from
Cyprus, Ecuador, Almaty, Istanbul, Moscow, Peru, Madagascar and Spain etc. In
fact, there often are new exhibitors in repeating pavilions.

ITE
Hong Kong 2019 combine the 33^rd International Travel (leisure) Expo
and the 14^th MICE Travel Expo, will be held at Hall 1A-1E of Hong
Kong Convention Exhibition Centre with June 13 & 14 for trade &
professionals only requiring registration for admission; while June 15 & 16
open to public who can buy ticket at entrance.

ITE draws over 12000 buyers and trade visitors,
half of them travel agents and 20% MICE; 90000 quality public visitors, with
84% FIT or private tour and 63% interested in onsite purchases.

ITE offer B2B program which include, for examples,
around 30 trade forums and seminars on leisure and MICE travel and audience can
pre-register online and simultaneous interpretation available to some, and
Business Matching for sellers quick dating buyers.

June
14 designated
as MICE / Corporate Travel Day with several related seminars covering
topics like Travel Themes for Enhancing MICE Trip; Corporate Responsibility
through Volunteer Travel, Supports from
Tourism Board for Incentive Trip, and Eco-Friendly Event etc. Different from many other travel fairs with public days,
ITE maintains 2 full days for trade.

Travel trade from the mainland are welcome to
exhibit and/or visit ITE, and online registration available. In particular,
trade association welcome to contact TKS, the organizer, for free trade tickets
for their members.  Details and enquiry
at www.itehk.com or Wechat: itehongkong.