Juventus Football Club, commonly known as Juventus or Juve, is a professional football team based in Turin, Italy, that competes in Serie A, the top tier of Italian soccer. Founded in 1897, the club has become the most successful side in Italian football, with a record 36 Serie A championships.
The club was established on 1 November 1897 by a group of Torinese students, originally named Sport-Club Juventus. It joined the Italian Football Federation in 1900 and won its first league title in 1905. After a period of modest success, Juventus rose to dominance in the 1930s under the leadership of the Agnelli family, owners of the FIAT automobile company.
As of the end of the 2023‑24 season, Juventus holds:
| Competition | Titles |
|---|---|
| Serie A | 36 |
| Coppa Italia | 14 |
| Supercoppa Italiana | 9 |
| UEFA Champions League | 2 (1985, 1996) |
| UEFA Europa League | 3 (1977, 1990, 1993) |
These totals make Juventus the most decorated Italian club in both domestic and European competition.
The Allianz Stadium, inaugurated on 13 September 2011, is Juventus’ home ground located in the north‑east district of Turin. It seats 41,507 spectators, features a retractable roof, and generates an average matchday revenue of €30 million, according to the club’s 2022 financial report.
Over more than a century, Juventus has produced or attracted numerous world‑class talents. Some of the most celebrated include:
In the 2023‑24 Serie A campaign, Juventus finished 3rd with 71 points, securing a place in the UEFA Champions League qualifying round. The team recorded 20 wins, 11 draws, and 7 losses, scoring 68 goals while conceding 34. Mid‑season manager Massimiliano Allegri emphasized a “balanced attack” strategy, leading to a 0.94 goal‑per‑game ratio.
Supporters can watch live matches through the following official channels:
Social media updates are posted on @juventus on Twitter, Instagram, and Facebook, with an average engagement rate of 2.3 % per post during the 2023‑24 season.
The nickname “La Vecchia Signora” (The Old Lady) dates back to the early 1900s, when newspapers described the club as an “elegant, dignified lady” due to its black‑and‑white striped jerseys and aristocratic origins linked to the Agnelli family. The moniker persisted and is now a trademark of the club’s brand identity.
According to the Deloitte Football Money League 2023, Juventus ranked 7th globally with revenues of € 642 million, placing the club ahead of teams such as Manchester United and Liverpool. The club’s primary income streams are broadcasting rights (45 %), matchday sales (30 %), and commercial partnerships (25 %).
UEFA’s club coefficient for the 2023‑24 season rates Juventus at 76.000 points, positioning the team 5th among European clubs. In the broader FIFA Club World Ranking, Juventus sits at 12th, reflecting strong performances in both domestic league and continental competitions.
Authentic gear is sold through the Juventus Official Store (online and at the Allianz Stadium) and licensed retailers such as Nike, which holds a € 180 million kit deal through 2025. Popular items include the classic black‑and‑white home jersey, the 2024‑25 third kit, and the “Juve Legends” retro collection.
Juventus’ most heated domestic rivalries are known as the Derby della Mole against city‑mates Torino FC and the Derby d’Italia versus Inter Milan. The Turin derby, first played in 1907, has traditionally been a contest for local supremacy, while the clash with Inter, inaugurated in 1909, is often described as the battle for national dominance and has produced over 150 high‑stakes matches.
Juventus invests heavily in its youth sector, known as Juventus Youth Sector, which fields teams from U‑9 up to the Primavera (U‑19). The academy operates out of the Juventus Training Center in Vinovo and has produced stars such as Andrea Pirlo, Claudio Marchisio and Moise Kean. In the 2022‑23 season the Primavera squad won the Campionato Nazionale Primavera, marking the 13th youth title in club history.
The iconic black‑and‑white striped jersey was first introduced in 1903 after Juventus adopted the colors of Notts County, an English club admired by the team’s founder. The crest has evolved from a simple shield with a charging bull in 1905 to the current stylised bull within a shield topped by a crown, a design adopted in 2004 to comply with UEFA branding rules.
Juventus was founded on 1 November 1897 by a group of Torinese students. The club originally played under the name Sport‑Club Juventus before adopting its current name a few years later.
The nickname “La Vecchia Signora” (The Old Lady) appeared in the early 1900s when newspapers described the club as an elegant, dignified lady because of its black‑and‑white stripes and aristocratic origins linked to the Agnelli family.
Juventus has won two UEFA Champions League trophies (1985 and 1996) and three UEFA Europa League titles (1977, 1990, 1993), making it one of Italy’s most successful clubs in European competition.
Official tickets are sold on the Juventus website and through the Allianz Stadium box office. Season ticket holders and club members receive priority, while occasional matches are also available via authorized partners such as TicketOne and Viagogo.
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