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Korean Skincare Brand Dear, Klairs Expands Japanese Offline Distribution Channels by Launching in Four Largest Stores

Additional launching after entering 125 offline stores of PLAZA and MINiPLA in Japan in May

Packaged design in Japanese is applied to Dear, Klairs’ three steady seller products, presenting customized packages for local customers

A “SKINCARE TRIAL KIT” gift event will be held on the official Klairs Japan Instagram account until August 31in celebration of its launch

SEOUL, South Korea--(BUSINESS WIRE)--#CosmeStore--Dear, Klairs, the representative skincare brand of Wishcompany (CEO Soungho Park), a Korean beauty brand, content, and commerce company, announced its expansion to the four largest offline distribution channels in Japan.

The four offline distribution channels are a beauty select shop "shop in," an urban home center "Tokyu Hands," Japan's representative lifestyle store "PLAZA," and a household goods chain "Loft." In addition, it will launch the product in Japan's most prominent beauty specialty shop, "@Cosme Store" (listed in katakana order).

The products to be released in Japan are Dear, Klairs' steady sellers, such as Supple Preparation Facial Toner (180ml), Freshly Juiced Vitamin Drop (35ml), Freshly Juiced Vitamin E Mask (90ml), and more. The brand also plans to introduce to the Japanese market some of its products that are gaining popularity in Korea and overseas.

"New package designs for Japanese customers will be available in the newly launched stores,” said Lee Seungeun, Head of Wishcompany's Japan Sales Team. “We plan to strengthen contact points with the customers through localized packages and promotions.”

Dear, Klairs is holding an event to celebrate its launch on Dear, Klairs’ official Japanese Instagram account until August 31st. Customers can participate by posting pictures of the purchased products with a hashtag and following the brand’s official Instagram account (www.instagram.com/klairs.jp). A total of 60 winners will be selected and gifted with a SKINCARE TRIAL KIT containing four travel-sized personal care items worth 2,700 JPY.

Dear, Klairs, a skincare brand that proposes a balanced life, started in Seoul, Korea, in 2010. It has focused on products that people will use to the end and repurchase, rather than selling various products that pursue trends. The brand has established itself as a representative K-beauty line by introducing its products to 64 countries and rising to the top of the sales rankings in major global distribution channels. For more information, visit https://www.wishcompany.net/



PR Team

Berry Jeon

Rosa Kim

+82 70-4366-5365

[email protected]

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