“Kung Fu Challenge” Season 3 Campaign Launched by FengShows

NEW YORK–(BUSINESS WIRE)–To spread Wushu culture and unite Chinese people around the world, in 2024, the 100th anniversary of the birth of Mr. Jin Yong, Phoenix TV FengShows launches the third season of the “Kung Fu Challenge” campaign, activating the challenge for young people around the world. At the same time, FengShows will take Jin Yong’s Wuxia as its theme, together with the People’s Government of Haining City, inviting the International Wushu Federation, Shaolin Temple, Duel atop Mount Huashan, Confucius Institute and other associations to participate. Through a series of activities, the charm of Chinese Wushu culture will be shown to the world.

From March to December 2024, the campaign will be launched for the first time in the form of a close combination of online and offline activities. It not only includes innovative online interactions using AIGC new technologies, but also links with cities such as Haining, Hong Kong, London, and Bangkok to invite Kung Fu masters to come to the scene to present a different “Chinese Kung Fu” to the world.

“Kung Fu Challenge” is a Wushu cultural IP brand created by Phoenix TV FengShows in 2022. As soon as the event was launched, it attracted the participation of nearly a hundred Wushu masters from more than 20 countries or regions including the United States, Germany, and the United Kingdom. The demonstration of moves covered more than 40 Wushu schools and techniques such as Tai Chi and Ba-Gua Zhang, attracting the attention of 850 million people around the world.

To learn about the latest information on the event, please stay tuned to Phoenix TV Social Media:

YouTube: https://www.youtube.com/c/%E9%B3%B3%E5%87%B0%E8%A1%9B%E8%A6%96PhoenixTV

Facebook: https://www.facebook.com/PhoenixTVHK

Twitter: https://twitter.com/PhoenixTVHK

Instagram: https://www.instagram.com/phoenixtvpr

TikTok: phoenixtv_hk

Contacts

For more information:

Cao Yuxuan

caoyuxuan@phoenixtv.com
brucez@phoenixtv.com