Leading Korean Food Brand, “NongHyup,” Launches Official Brand Storefront on US Amazon

LOS ANGELES–(BUSINESS WIRE)–The most trusted and reputable Korean food brand, NongHyup, opened their official brand storefront on Amazon (https://www.amazon.com/nonghyup). NongHyup America Inc. opened its doors in early 2021 and have since then begun selling their products online through e-commerce platforms and Amazon. In preparation for this continuous growth, NongHyup has trademarked their U.S brand “NongHyup” to Amazon. They are currently projecting that their online sales will reach $1 million in 2022. Over 200 Korean-made products will be sold on Amazon and its own online platform, located at nonghyupusa.com.

NongHyup products have already received overwhelming positive ratings and reviews. Among the offered products is rice and gochujang, as well as ginseng products. Due to an unprecedented bumper crop of rice during the 2022 harvest, NongHyup expects increased demand for Korean rice in 2023 as a result, particularly in the US market.

Hansamin, NongHyup’s ginseng brand, is made only from domestically grown, 6-year-old ginseng. This helps with the various purported health benefits of ginseng. It is being introduced to the US market through various forms, such as drink mixes, ampoules and candies.

Gochujang is another key product in NongHyup’s offerings. Made from chili peppers, gochujang is a traditional Korean condiment that often flavors Korean meat dishes. It’s also used as a dipping sauce. Gochujang is becoming increasingly popular in the United States.

NongHyup America’s CEO, Suk-Ho Hong, said, “Koreans love NH Gochujang since only Korean-grown rice is utilized to make our Non-GMO, 100% Korean Rice and Pepper Paste.” Hong further stated, “As gochujang is an ingredient that represents Korean food that is loved by people in the U.S. I believe NongHyup will be the symbol that represents Korea’s top-quality agricultural products that will be loved in the U.S. for the same reason.”

The company now expects to make more than $10 million in sales by 2025. In the future, it plans to import and sell refrigerated food items such as kimchi, and also open offline stores in the United States.

Established in 1961 to improve the social and economic status of its members, NongHyup is dedicated to encouraging fair development of the Korean national economy. All NongHyup products use 100% natural Korean ingredients grown on some of the best farms in the country. NongHyup aims to raise awareness of Korea’s top-quality agricultural products and the superior goods made from them.

Contacts

support@nonghyupusa.com