To Set a New Reporting Standard for The Newswire Industry
- Pioneering report explains how
journalists interact with press releases
- Insights help agencies and public
relation professionals build stronger media relationships and execute more
effective communications programs
HONG KONG, CHINA - Media OutReach - 25 April 2019 - Media OutReach, Asia Pacific's first global
newswire has launched a pioneering Media and Journalist Insight Dashboard to
address one of the biggest business challenges faced by the PR industry --
gaining accurate insights into how journalists interact with press releases. This
insight also addresses question on whether press releases are still relevant in
the digital age by proving that journalists do read press releases that are
sent to them.
Media and Journalist Insights
The new reporting tool leverages Media OutReach's
proprietary distribution, tracking and reporting technology and a database of more
than 80,000 journalists in 22 countries across Asia Pacific. This qualitative
measurement tool is new to the PR industry and addresses one of the most
challenging aspects -- understanding how the media uses any releases issued. The
results allow PR professionals to know precisely which media is interested in
their news. This information helps PR professionals to gain knowledge of their
targeted media and supports the development of strategic communication plans.
This is especially important for PR professionals with regional responsibility
as this insight allow them to understand the media interest country-by-by
This new qualitative measurement tool shares information
on how many journalists receive a press release, details how many open it --
both by publication and by country -- and pinpoints the conversion rate between
releases opened and those written up.
"At Media OutReach, we invest in technology innovations that
address the challenges faced by the PR industry. As the only newswire with our
own distribution network in Asia Pacific, we aim to work on creating better
distribution and reporting to enhance efficiency. With the introduction of the Media
and Journalist Insight Dashboard, we are providing the answer to a question that
has long been a nearly impossible challenge ," said Jennifer Kok, Founder and CEO of Media OutReach.
This pioneering report is provided free-of-charge as part
of Media OutReach's standard post release reporting package. It enables PR
professionals to gain insights into specific media following each news release.
"Since not every press release garners a write up by
journalists, tracking each reporter's interaction with a release is
particularly important to communication professionals. It helps them to ascertain
media interest. Over time, this offers a precise understanding of which stories
capture media attention, which don't, and reveals which media are
following each client's news. The Dashboard
is an invaluable asset when it comes to building relationships with journalists
and crafting PR strategies," she said.
Media OutReach clients can download the full report,
segmented by publication and by country, into an Excel spreadsheet.
About Media OutReach
Founded in Hong Kong in 2009, Media OutReach is the Asia
Pacific's first full-service newswire with its own distribution network across
22 countries. The company owns more than 80,000 journalist's database, more
than 350 contents partnership with authentic media across Asia Pacific and
proprietary technology for distribution of multilanguage, multimedia media
releases directly to journalists and provides post release report with
insightful KPI and easy to use to help PR Professionals to save time. The KPI
measurement supports PR professionals with data to better craft PR strategies
and report to stakeholders.
The company distribution has successfully helped PR
professionals to gain write up by journalists and build media relations with
journalists in their target countries. Through their authentic media
partnership helps clients to build online visibility, trusts with search
algorithm to enhance SEO and optimize social media sharing.
Today, Media OutReach supports more than a thousand
clients across the Asia Pacific with offices in Hong Kong, Singapore, Malaysia,
Vietnam and Taiwan. Internationally, the company's service is also available to
clients in USA, UK, Europe and Russia through strategic partnership.
For more information, please visit Media OutReach at www.media-outreach.com.