Mission 50,000! Chinachem Group kicks off “Light Upcycled Art-for-All” for the Christmas season with light bulb collection initiative which aims to improve lighting for the elderly

HONG KONG, CHINA -�Media OutReach - October 28, 2019 – Chinachem Group (the Group) announced the first episode of “Light
Upcycled Art-for-All” — the Group’s large-scale Christmas public art programme featuring
thoughtful initiatives to bring positive change to our communities, thrilling
light displays and
exciting public art projects encompassing a pop-up Upcycling Art
Exhibition and a diverse range of workshops with a focus on educating and
engaging the public about upcycling.

 

The commencement of the three-month citywide light
bulb collection campaign — fully supported by the Group’s properties, hotels
and shopping malls — aims to collect 50,000 used light bulbs or Mission 50000 pledge with an ultimate
goal of benefiting Hong Kong’s elderly. The Group will also donate HK$10 to St.
James’ Settlement for every used bulb, used tube or Mission 50000 pledge received for their Home Improvement Project
for Deprived Elderly programme, which aims to increase the energy efficiency of
household lighting for seniors. Bolstered by the public’s initiatives, the
donation amount made by the Group could reach up to HK$500,000 in total.

 

Members of the public are encouraged to visit the
campaign website https://www.chinachemgroup.com/en/lightupcycledart or the
63 Mission 50000 pledge destinations*
to sign up for Mission 50000 between
now and December 31, 2019. In addition, during this period, members of the
public can come to 17 designated bulb collection points* to donate used bulbs.

* Please visit the campaign website for details
of the Mission 50000 pledge destinations and the bulb collection points.

As a responsible corporate citizen, the Group is
devoted to its corporate vision of transforming Hong Kong into a more liveable
city. It is committed to realising this vision with a hands-on approach through
the act of collecting used light bulbs from local households, the Group aims to
further promote environmental awareness on a community level by encouraging
people to rethink the possibilities of creating values from common wastes.

 

Through this Christmas public art programme, the Group
is committed to providing new opportunities for all to join, and to show that
everyone can contribute to making Hong Kong a greener, healthier and an even
better city to live in.