MSIG�s Latest CNY Advert Pulls On The Heartstrings With Touching Road Safety Story

KUALA LUMPUR,
MALAYSIA -�Media OutReach - 17
January 2020 –

What’s New: MSIG Insurance
(Malaysia) Bhd “(MSIG Malaysia)”, one of Malaysia’s leading general insurers,
has produced a sentimental Chinese New Year advert which is aimed at the hearts
and heads of Malaysian drivers this holiday season.

In the advert, a grandfather asks his
grandson to collect a precious “parcel” for him. To ensure the “parcel” arrives
safe and sound, he reminds his grandson to get his tyres checked before the
trip, stay alert and drive safely. He also cautions his grandson against
playing with his phone or speeding while driving to avoid any risk or damage to
the special “parcel.” When the grandson arrives at his grandfather’s, he asks
what is in the parcel that is so valuable. At this point, the grandfather
sweetly reveals that, all along, what was precious was his grandson who has
safely returned home.

Mr
Chua Seck Guan, Chief Executive Officer, of MSIG Malaysia, said, “Chinese
New Year is always one of the busiest times on the roads and unfortunately
accidents do happen. That’s why we crafted this video which aims to remind
people that ‘Loved Ones Are Waiting’ — especially during holiday season. We
hope it helps people be more mindful and careful on the roads and contributes
to improving Malaysia’s road safety record in line with MSIG’s support for UN Sustainable
Development Goal (SDG) 3. We wish our customers and all Malaysians a happy and
safe festive period. Gong Xi Fa Cai.”

Why is this important: As one of
Malaysia’s leading motor insurers MSIG is committed to road safety. The
creation of this emotive advert is one of a number of initiatives that MSIG has
embraced in the past year as part of its commitment to UN SDG 3  and its aim to reduce road traffic accidents.

What MSIG has announced: MSIG has
worked with Plus Community Partnership to create the advert which is viewable
on MSIG Malaysia YouTube channel. Previously, MSIG has collaborated with Plus
Community to sponsor prosthetic limbs for road traffic accident victims.
Furthermore, through collaboration with Plus Community, MSIG was able to
provide a platform for visually impaired photographers to shine by sharing
their unique perspectives on road safety in MSIG’s 2020 corporate calendar and
diaries.

Click on the link to view the ad: https://www.youtube.com/watch?v=FfhSwE5ucFA

About MSIG Insurance (Malaysia) Bhd

MSIG Insurance
(Malaysia) Bhd (“MSIG Malaysia”) is a subsidiary of Mitsui Sumitomo
Insurance Company, Limited and a member of MS&AD Insurance Group Holding,
Inc. (MS&AD), one of the top ten** general insurers in the world.

With over 100 years of
general insurance experience and a nationwide network of 20 branches in
Malaysia, MSIG Malaysia is one of the leading general insurers in Fire,
Engineering and Motor classes and No.1* in Marine Cargo, offering an extensive
range of products and services for personal and business needs.

MSIG
Malaysia’s expertise is well recognised through its receipt of many prestigious
awards. These have included the 2018 “Outstanding Property and Casualty Insurer
in Malaysia” award* in the InsuranceAsia News Awards for Excellence. MSIG
Malaysia was commended for leading the market with strong financial growth,
investment in product innovation, enhanced digital capabilities in business and
claims management systems and strong customer service proposition. Its commitment
to customer service excellence through its efforts in enhancing the customer
experience and industry leadership in Enterprise Risk Management also earned
MSIG Malaysia the “General Insurance Company of the Year” at the Asia Insurance
Industry Awards in 2015.

For
more information on MSIG Malaysia, visit www.msig.com.my or
facebook.com/MSIGmy.

*As of
Dec 2018

**Fortune
Global 500, 2018.