ANSAN, South Korea--(BUSINESS WIRE)--#AccidentJudgmentAlgorithm--Myren (CEO: Choi Eun-hong), a Korean social venture company dedicated to next-generation traffic safety, announced that it won the grand prize at the �SIS Laboratory Startup Competition� hosted by SKKU Lab Innovation for Startup in Creative Startup Cluster of Sungkyunkwan University.

The prize-winning e-Call platform is a system that applied accident judgment algorithm based on big data drawn from verification tests conducted on roads in Korea, Seattle, San Francisco, Yosemite, and Las Vegas. The platform is a precious outcome obtained after numerous trials and errors for over two years in developing a platform needed by drivers through a validity analysis that assesses its adequacy for road conditions in Korea and survey on over 1,500 consumers.

Myren e-Call platform is an automatic accident-reporting manual system based on artificial intelligence (AI) that transmits data to the emergency rescue center within 0.1 seconds after automatically detecting vehicle accidents in real-time, using an acceleration sensor, gyroscope, and GPS sensor embedded in a smartphone. Additional technologies are being developed to automatically guide drivers to handle accidents in the event of an accident. In 2018, Myren started the development of the e-Call platform, using a fund of KRW 40 million (approximately USD 34,700) raised through Open Trade�s crowdfunding, and the company aims to launch the platform in 2021.

�I am excited to win the prize in this competition after receiving awards at the Seoul International Invention Fair and China-Korea Innovative Technology Contest as a venture company initiated with ideas inspired while I was assembling over 5,000 vehicles for export to North America when serving at Kia Motors,� said Choi Eun-hong, CEO of Myren. �The honor came from my relentless efforts with the support of the startup club in Creative Startup Cluster while I was running the business along with learning at the Graduate School of Global Entrepreneurship, Sungkyunkwan University.�

Myren is a social venture firm that leads technology innovation in vehicle safety products and idea-based traffic products. It holds 10 technology patents and two intellectual properties (IPs) for trademarks. Aiming to see the use of Myren tripods and e-Call platform for automatic accident reporting by all vehicles around the world, Myren strives to lead the global market in new technologies for vehicle safety.

View Myren Emergency Rescue Platform �e-Call� from https://www.youtube.com/watch?v=L1pRgw0Qp3g&feature=youtu.be.

Contacts

Myren Inc.

Choi Eun-Hong

[email protected]