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MyWave.AI Intelligent Personalization Platform Now an SAP Endorsed App Available on SAP� App Center

Cultivate customer intimacy and bring the human experience to every digital interaction

MELBOURNE, Australia--(BUSINESS WIRE)--MyWave.AI announced today that its MyWave.AI Intelligent Personalization Platform is now an SAP endorsed app, available for online purchase on SAP® App Center. SAP Endorsed Apps are a new category of solutions from SAP’s partner ecosystem to help customers become best-run, intelligent enterprises. Endorsed apps are meant to deliver value with desired outcomes.

“We are delighted to announce that MyWave.AI Intelligent Personalization Platform is an SAP endorsed application,” says Geraldine McBride, CEO & Director at MyWave.AI. “Every business wants to build strong, personal relationships with its customers, but when customer interactions happen over a web site or an app they are, by their very nature, impersonal. MyWave.AI humanizes and personalizes digital interactions to recreate the best customer experience in sales and service.”

SAP Endorsed Apps are premium certified by SAP with added security, in-depth testing and measurements against benchmarks results.

MyWave.AI Intelligent Personalization delivers significant benefits versus companies that don’t deploy such technology. The platform makes businesses more efficient in reducing costs, delivering a 10% year-on-year improvement in annual customer service costs and substantial improvements in sales, with an 8.1% improvement in customer lifetime value, a 6.6% improvement in cross sell and up sell, and a 6.5% improvement in return on marketing investment, all of which are critical in these challenging times. (Source Aberdeen Research 2020)

Ecosystem innovations are essential to SAP’s vision and delivery of the intelligent enterprise,” said Tom Roberts, senior vice president, Partner Solution Success at SAP. “We applaud MyWave.AI on achieving endorsed app status for MyWave.AI Intelligent Personalization Platform. Partners like MyWave.AI are positioned to help us deliver on a vision and provide new innovations to our customers – quickly, easily and with solutions that have achieved premium certification and support of SAP.”

The MyWave.AI Intelligent Personalization solution is available for digital discovery and purchase on SAP App Center, the digital marketplace for SAP partner solutions. SAP App Center provides customers with real-time access to approximately 1,500 innovative partner solutions that complement and extend their SAP solutions, enabling digital transformation of their business.

About MyWave.AI

MyWave.AI was founded in 2013, by CEO and Director, Geraldine McBride. MyWave.AI (https://www.mywave.ai/) is a market leading and fast-growing global enterprise AI (Artificial Intelligence) software company.

MyWave.AI Intelligent Personalization solutions include Smart Guided Selling and Engagement, Smart Customer Service, MySkills & Career Guide, Smart Citizen Services and MySafe Travel enabling the new future of travel.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

SAP Forward-looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2020 SAP SE. All rights reserved.


Geraldine McBride, CEO, MyWave.AI +64 21773212 [email protected]

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