New Infra-structure boost Travel Fair ITE Hong Kong’s Coverage on the Greater Bay Area

SEOUL,
KOREA – Media OutReach – 20
November 2018 – The Greater Bay Area (the Bay)
includes Hong Kong, Macau and 9 Guangdong cities like Guangzhou and Shenzhen,
China 3^rd and 4^th top cities, has a cumulative GDP of
US$1.69 trillion and 68 million people. From these 9 cities, the 2018 edition
of ITE Hong Kong, the city’s only travel fair, drew exhibitors taking nearly 20
stands and some 2000 buyers and trade visitors.

 

The new Mega Bridge across the Pearl River
and China’s Express Rail extension to Hong Kong, which cut down travel time
etc., greatly enhance linkage and integration of this world class cities
cluster, thus likely boost effective coverage of ITE on the Bay and other
parts of China too!

 

Hong Kong ranked World’s 10^th largest / Asia’s 3^rd
largest source market by UNWTO on such spending in 2016; and in 2017 saw 2.23
million outbound to Japan, 1.54 million to Taiwan, 0.66 million to South Korea
etc., and total outbound spending rose 5.8% to US$25.5 billion! 

 

ITE’s two trade days which require registration for admission,
draw 12460 buyers and visitors (Hong Kong 73%, China 21%, others 6%) and
(6580 travel agents and 2567 MICE/Corporations); and 666
exhibitors (87% from abroad and China) with
some 30 official pavilions including from South Korea.

 

Its two
public days over 90000 upmarket visitors with 84% FIT; educated
(42% university & 34% postsecondary) so likely English
speaking, and take multiple
holidays a year (13% had 6/More, 44% “3 to 5”,
and 40% “1 to 2”)!
Also, 63% interest in booking at fairground, 60% in online booking
directly with suppliers, while 19% in joining “local” tour at destination.

 

ITE highlight theme travels, host over 30
seminars, events and forums for trade and professionals, and over 100 travel
seminars for FIT etc. Our B2B program and B2C program include
pre-show e-newsletters and onsite advertising, Business Matching, speaking opportunities,
sponsorship, and assisting exhibitor holding seminars etc. 

 

Organized
by TKS Exhibition Services Ltd and supported by Ministry of Culture and Tourism
of the People’s Republic of China and Hong Kong Tourism Board etc., ITE Hong Kong 2019, the 33rd ITE (leisure) and the 14th ITE MICE, will be held from June
13 to 16 at Hong Kong Convention & Exhibition Centre. 

For
details, please visit www.itehk.com
or contact TKS by email travel@tkshk.com or call
+852-31550600