Niigata Prefecture to hold Niigata Fair at Thonglor Nihon Ichiba, Japanese fresh wholesale food market in Thailand

NIIGATA,
JAPAN – Media OutReach – 6 December
2019 – In Thailand, the demand for Japanese food is growing with
the spread of health-conscious lifestyle and the increasing need from those who
have traveled Japan. The country is said to have the largest number of Japanese
restaurants in Southeast Asia. Also with the growth of inbound tourists to
Thailand, food is becoming more diversified, which has further spurred the
demand for globally popular Japanese food. Responding to these needs for
Japanese food, Niigata Prefecture in Japan will hold from December 13 to 15,
2019 the Niigata Fair at Thonglor Nihon Ichiba market in collaboration with
Niigata City and JETRO Niigata Trade Information Center.

As a
place to offer Japanese agricultural, forestry and fishery products, Thonglor
Nihon Ichiba has provided local restaurants, hotels, wholesalers, and retailers
with a variety of fresh and high-quality Japanese food shipped by air since its
opening.

Niigata
Prefecture has abundant products from the farm, woodland, and sea. This time,
Niigata Fair will feature Okesa persimmons, rice, and seafood from the
prefecture. This event’s highlights will be Japanese pears and Okesa
persimmons.

Niigata has a long tradition of growing
Japanese pears documented to date back to about three hundred years ago. Grown
in fertile soil with abundant water of Niigata, they are popular for juicy
sweet taste and crispy texture. Okesa persimmons are seedless and convenient to
eat. They have characteristic melting texture and mild sweet taste. Enjoy the
unique deep orange color and sweet taste.

Okesa persimmons

Japanese pears

[Event overview]

– Dates/time: 9:00 – 18:00, December 13-
15, 2019

–
Place:    Thonglor Nihon Ichiba    Thonglor Nihonmura, 87 Soi Akapat (Thonglor
13), Sukhumvit 55,

Road, Klongtan-Nua, Wattana, Bangkok 10110

Thonglor
Nihon Ichiba website: www.jvalue.co.th

– Products: Agricultural, forestry and
fishery products (rice, Okesa persimmons, Japanese pears, seafood, etc.) for
sale

[Related information: Previous event]

– Dates/time: 9:00 – 18:00, August 23 –
25, 2019

– Products: Agricultural products (rice,
Japanese pears, grapes, peaches, etc.)

Japanese pears offered as gift to first 50 people