Expanding JRW Inc.�s direct franchise commitment in Southeast Asia

DALLAS--(BUSINESS WIRE)--#OTB--On The Border Mexican Grill & Cantina, the world�s largest Mexican casual dining brand, and franchise partner JRW, Inc., have committed to expanding the brand�s franchise presence in Southeast Asia including its 13^th restaurant in South Korea. Located on the fourth floor inside the AK Plaza Mall, 512-3 Iljik-dong Gwangmyeong-si, Gyeonggi-do, the new restaurant is experiencing early success since opening in November 2021. On The Border has 17 total franchised locations in South Korea, including four ghost kitchens.

�Since opening, the Gwangmyeong AK Plaza has proven to be the perfect location,� says Suzy Park, CEO of JRW, Inc. �The menu and restaurant design is popular among the 400,000 residents living within 5 kilometers of the commercial district. We have a healthy flow of families and individual shoppers who enjoy the food and atmosphere that fits their lifestyle.�

The 3,400-square-foot restaurant features a vibrant and welcoming design that guests have enjoyed for over a decade in South Korea. On The Border offers a variety of menu options for the entire family, plus those who want a break from shopping to relax with a freshly made margarita.

International Opportunity

On The Border has three lines of businesses active in South Korea: Corporate Franchise Agreement, Master Franchise Agreement and a Licensing Agreement to sell On The Border Frozen and Fresh Meal Kits along with Chips, Salsa and Queso On-Line and through Retail Outlets.

�We are looking for great Franchise Partners to expand our international presence in additional countries,� says Mike Wood, chief real estate officer at On The Border. We have spent 15 years in Southeast Asia establishing ourselves as a successful international brand that offers franchisees multiple operational verticals that fit the changing operational environments across the world.

For more about franchising visit www.ontheborder.com/franchising, or email [email protected].

About On The Border

On The Border Mexican Grill & Cantina is the world's largest Mexican casual dining brand. Known for its award-winning margaritas, house-made salsa, and sizzling mesquite-grilled fajitas, On The Border is a fan-favorite destination for authentic, contemporary Mexican food and vibrant good times. With over 130 restaurants in 29 states and Asia, there�s always a fiesta waiting at On The Border. For more information, visit ontheborder.com and follow the brand on Facebook, Instagram and Twitter.

Contacts

Renee Cossman, [email protected]