Pacific Life Re collaborates with P9 Ltd to develop interactive insurance ‘customer journeys’

 - 16th October 2018 Pacific Life Re today announced an exclusive partnership with P9
Ltd, a Hong Kong-based technology company which engages in the production of
interactive films, animations and gamification, along with data collection and


This collaboration will focus on the development of interactive
'customer journeys' which provide education of life's risks, conveniently
accessible solutions and simple fulfilment. In addition, customers will be able
to personalise their experience and influence the nature of generic and risk
education information provided to them.


This partnership extends across Asia Pacific and reinforces Pacific
Life Re's commitment in bringing a new capability to insurer distribution of
its life and health propositions. It combines the company's passion for driving
innovation in products and services as well as P9 Ltd's digital capabilities
and cross-industry understanding of customer motivations.


Joe Durkan, Regional Alternative Distribution Leader, Pacific
Life Re Asia, said, "We are delighted to be able to work with like-minded
professionals who wish to co-develop effective digital engagement tools which
can deliver on modern-day consumer expectations of simplicity, personalisation
and mobile-based utilisation.  Through
gamified education and our strengths in guaranteed and simplified issue product
propositions, we bring holistic support to our insurance partners in engaging and
protecting both new and existing customers with increasing effectiveness in this
digital age."


"The digital revolution allows us to make any process more
effective, efficient, and exciting. We are pleased to build simple and engaging
client distribution tools, enabling a truly easy insurance sales experience for
Pacific Life Re's clients", concludes Benjamin Tag, Co-founder and Chief
Production Officer of P9 Ltd. 


About Pacific Life Re

Life Re works with clients in the UK, Ireland, Asia, Australia, and North
America to manage their mortality, longevity, and morbidity risk. Pacific Life
Re is a wholly-owned subsidiary of Pacific LifeCorp, and is regulated by the
Prudential Regulatory Authority and the Financial Conduct Authority.


About P9 Ltd

Ltd is a Hong Kong-based technology company that creates interactive multimedia
including "choose your adventure" experiences, animated games and interactive
movies to improve customer engagement; and applying behaviour economics in its
game designs for more informative customer insights. To know more about P9,
please visit

To Top