PanTheryx’s Digestive Health Products Move into China as the Country’s Wellness Market Surges

Made in the U.S. Products—TruBiotics^®, Life’s First Naturals™, and DiaResQ^®—Now Sold Through Alibaba’s Tmall Global to Reach More Digestive and Immune Health-Seeking Consumers

PHOENIX–(BUSINESS WIRE)–China’s dietary supplements market topped 174.3 billion yuan in 2020, increasing from about 167 billion yuan in the year prior, according to Statista. As China’s interest in healthy lifestyles and supplements grows, PanTheryx, an integrative digestive and immune health company, is delivering its trusted consumer products to those looking for science-backed dietary supplements. Starting today, consumers in China can purchase U.S. made TruBiotics^® probiotics, Life’s First Naturals™ cow colostrum, and DiaResQ^® diarrhea support for children and adults through Tmall Global.

“The global interest in cow colostrum is maturing because science continues to show colostrum’s unique components help support the body’s natural immune defenses from viruses and bacteria. What’s more, U.S. based dietary supplement manufacturers are innovating new products that meet consumer health demands globally,” said Pam Cebulski, general manager and SVP, marketing at PanTheryx. “We are pleased to open a Tmall global flagship store to connect with consumers in China who want high-quality nutritional supplements to optimize their immune and digestive health.”

To access the growing segment, PanTheryx is using China’s largest online marketplace—Alibaba’s Tmall Global. Tmall’s premium shopping experience gives PanTheryx a retail platform to reach Chinese consumers and build its international presence among new shoppers.

PanTheryx’s Digestive and Immune Health Promise

PanTheryx is the leader in global commercialization of cow colostrum-based health and wellness solutions. As the world’s premier supplier of colostrum, PanTheryx is shining a light on its colostrum products because of their unique digestive and immune health benefits.

• Life’s First Naturals is a line of high-quality dietary supplements that is manufactured in the U.S. with ColostrumOne™ and provides a comprehensive source of immune factors, protective proteins, growth factors, and prebiotics to support digestive and immune health. It helps regulate the body’s natural immune response, support respiratory health, and support a healthy gut, where more than 70 percent of the immune system resides.
• DiaResQ is a Food for Special Dietary Use, which also uses cow colostrum to provide nutrients for children and adults with diarrhea. It is rich in immune factors and protective proteins that help support the body’s digestive response and rapidly restore normal intestinal function.

Rounding out PanTheryx’s offerings on Tmall, TruBiotics probiotic keeps the digestive system running smoothly while maintaining peak immunity. TruBiotics’ science-backed probiotic strains and spores are designed to withstand their journey through the body and land in the gastrointestinal tract so they can support healthy microbiome diversity.

“Chinese consumers understand the benefits and safety of well-researched preventative health products from the U.S., and with digestive and immune health continuing to top the charts of consumer interest, a move into China aligns with our strategic growth plan,” continued Cebulski. “Our APAC sales and marketing team is looking forward to supporting customers on their quest to take care of their digestive systems, and in turn support their immune health.”

All products are available on Tmall Global with pricing starting at 189 yuan or $16 USD. To learn more about TruBiotics, Life’s First Naturals, and DiaResQ, please visit www.PanTheryx.com.

About PanTheryx

PanTheryx™ is a nutrition and biotechnology company committed to the global commercialization of health and wellness solutions for the human and animal health markets. From leading cutting-edge research, to supplying best-in-class ingredients, to commercializing category-leading consumer brands, PanTheryx is dedicated to delivering revolutionary approaches for digestive, immune, and microbiome health. As the world’s largest producer of colostrum, PanTheryx provides its proprietary ColostrumOne™ and La Belle^® Colostrum ingredients to its partners serving the global human and animal health markets. In addition to the products it develops with its partners, the PanTheryx portfolio of consumer brands include TruBiotics^®, Goodgut^®, Life’s First Naturals™, and DiaResQ^®. For more information, please visit www.pantheryx.com.

Contacts

Andrea Martin

andrea@consultmartin.com
443.927.6183