Public Relations Global Network to accelerate growth in the Asia Pacific through new regional structure and capabilities
MALAYSIA - Media OutReach - 9
July 2019 - The Public Relations Global
Network (PRGN), one of the world's largest international public relations
networks, has named Andy See Teong Leng, the Founder and Managing Director of Perspective Strategies as the
regional vice president for PRGN's Asia Pacific (APAC) region, which comprises agencies
operating in Australia, China, Hong Kong, India, Japan, Malaysia and Singapore.
Andy See Teong Leng,
the Founder and Managing Director of Perspective Strategies was recently appointed
as the regional vice president for PRGN's Asia Pacific (APAC) region
The appointment of
Andy See as one of three regional vice presidents is a significant move by PRGN
to focus its efforts to grow in APAC as he will represent the region in the
Executive Committee of the global network. This is the first time a
Malaysia-based firm is given the opportunity to be a part of the network's highest
decision-making body. In addition, Andy See was also elected as Secretary of PRGN
during the network's semi-annual global meeting held recently in Amersfoort,
Strategies has been a proud member of PRGN since 2017. We are honoured to be
entrusted with this responsibility as we step up our leadership role in this
global network. We look forward to unlocking more opportunities for our clients
across markets, as well as exchange knowledge and experience amongst our peers
in the global marketplace," said Andy See.
Three experienced PR
agency owners were appointed as regional vice presidents of PRGN, in the global
body's push to enhance communication, improve coordination and drive momentum at
the regional level. The regional vice presidents will assist in public
relations thought leadership, global business development, and member
engagement and recruitment to benefit PRGN's clients around the world as well
as member agencies in the region.
Andy See founded
Perspective Strategies in 2006 after spending more than 10 years with leading
multinational and Malaysian consultancies including The Boston Consulting Group
and Edelman. He currently serves as president of the Public Relations and
Communications Association of Malaysia (PRCA Malaysia) besides his leadership
positions in PRGN.
The other two PRGN
regional vice presidents appointed are Anne Buchanan, president of Buchanan Public Relations in Philadelphia,
Pa., who will oversee North and South America, and Uwe Schmidt, CEO and
partner at Industrie-Contact
AG of Hamburg, Germany, who will be in charge of Europe/Middle
PRGN agency members
are independent, local, owner-operated public relations, digital marketing and communications
firms that work closely together to share expertise and resources, while
providing broad-based comprehensive communications strategies to clients
"Our new strategic
plan targets expanding our already-powerful global PR platform with the
addition of 15 new member agencies in emerging markets in the Asia Pacific,
Middle East and Africa, as well as strengthening PRGN operations, coordination
and impact through the addition of a regional executive structure," said PRGN
president Aaron Blank, president & CEO of The
Fearey Group, PRGN's Seattle affiliate.
"Adding 15 member agencies to increase PRGN's
member roster to 65 would strengthen our global coverage while still allowing
all agency owners to develop the strong, close personal relationships that make
this platform unique," Blank said.
interested in joining this global PR platform can visit the member recruitment section
of the PRGN website for more information or email its membership chair, David
Wills, senior vice president, Media Profile at [email protected]. Companies or organizations interested in the
services of PRGN's local agency network can visit www.prgn.com or contact PRGN's executive
director Gábor Jelinek at [email protected]
for more information.
About Perspective Strategies Sdn. Bhd.
Perspective Strategies is a full-fledged strategic
communications and issue management firm with services in public affairs, brand
communications and stakeholder engagement. The firm's expertise is built on
years of experience of working in a comprehensive range of industries and
businesses. Perspective's team has strong credentials in corporate reputation,
investor relations, brand and marketing communications as well as
communications capabilities building for clients. Clients include key government
agencies, public listed companies and multinational brands such as Federal
Express Malaysia, the East Coast Economic Region Development Council, PETRONAS,
Nippon Paint Malaysia, Central Sugars Refinery, Kumon Malaysia and Durex.
About Public Relations Global Network (PRGN)
Clients across six continents depend on the combined
resources of the Public Relations Global Network (PRGN) platform to deliver
targeted public relations and marketing campaigns in regions around the world.
Founded in 1992 by a visionary group of public relations leaders, PRGN is one
of the world's largest international public relations networks, with revenues
of more than $87 million (US). PRGN harnesses the resources and local expertise
of 50 independent public relations firms and approximately 1,000 communications
professionals to connect international companies and organizations with
individual and culturally diverse markets globally. Visit PRGN online
at https://www.prgn.com/, on
twitter at @PRGN and on
Instagram at @publicrelationsglobalnetwork.